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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Stormtrooper Dodge Charger Episode VII: The Charger Awakens

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. This one features the Hemi V8 starting up. Read about the car and watch the rest of the videos here.

Junkyard Gem: 1976 Dodge D100, United States Army Edition

Members of the United States military have been driving Dodge trucks since the Army bought its first Dodge Brothers ambulance in 1917, and plenty of third-generation D-series pickups ended up in Army service during the mid-1970s. Most of these were 3/4-ton W200s and D200s (designated as M880s), but today's Junkyard Gem is a 1/2-ton D100 CARGO PICKUP W/CAB, found in a Denver self-service wrecking yard. Eventually, the Army auctions off old vehicles, and that happened to this battered D100 Custom at some point. This truck appears to have started life with Navy gray paint, which was painted over in Army-grade olive drab. Perhaps there was some vehicle-shuffling done by the Pentagon. The most recent layer of stickers shows that this truck's final military job was for the U.S. Army Recruiting Command. Power came from the legendary Chrysler Slant-6, in this case the 225-cubic-inch version rated at 105 horsepower. Like most fleet vehicles of the last 50 or so years, it has an automatic transmission. You couldn't expect every soldier to be able to work a three-pedal truck, not even way back in 1976. The Rust Monster has taken a few bites out of this truck, enough that its resale value converged with the current price of scrap vehicles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Better price, mileage and payload than Ford or Chevy!