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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Ram exec: first 30-mpg pickup truck will 'win'

It is totally possible, today, to take the Ram 1500 EcoDiesel pickup truck, load it up with gear and people, and drive it from Texas to Michigan while getting 38 miles per gallon. We know because we did it. Officially, though, the 1500 gets just 20 mpg combined. A more impressive number is the 28 mpg on the highway. Bob Hegbloom, the Ram brand director, thinks that there's a more important fuel economy target to hit: 30 mpg. Whichever truck company can manage that feat, he recently told Automotive News, "wins." It's kind of an obvious thing to say, but in the 1500 with both the EcoDiesel and the V6 Pentastar engine, Hegbloom said, "fuel economy is so important." Hegbloom didn't promise that the next EcoDiesel truck will manage to get on up over the 30 hump, but he did say that Ram is not sitting still when it comes to fuel economy. "I just want to have continuous improvement and to keep gaining every day," he said. "We sat still in the past and it doesn't lead to a great place."

NC dealer creates the convertible Challenger that Dodge won't build

Dodge still hasn't turned the Challenger into a convertible, and the odds of seeing a factory-built drop-top muscle car appear in showrooms are decreasing annually. Tired of waiting, a dealership in North Carolina teamed up with a Florida-based body shop to create a topless alternative to the Ford Mustang and the Chevrolet Camaro. It's the real thing, and it's for sale. Keffer Dodge, Chrysler, Ram and Jeep shipped three 2019 Challengers to a shop named Convertible Builders, according to Motor Authority. After losing their lid, they gained a cloth soft top that opens and closes at the push of a button. There's no word on what effect the conversion has on handling, or what Convertible Builders did to offset the loss of structural rigidity. The build didn't include mechanical modifications. Two of the convertibles are R/T Scat Pack models equipped with a 6.4-liter Hemi V8 engine that serves 485 horsepower and 475 pound-feet of torque. It's not a supercharged Hellcat V8, but it's potent enough to spin the rear wheels in third gear. The third, R/T-based model features a 375-horsepower, 5.7-liter V8. While our dream build would use a six-speed manual transmission, all three come with an eight-speed automatic that sends the engine's power to the rear wheels. Keffer's website lists the gray, white, and red cars at $64,000, $60,000, and $56,300, respectively. The regular R/T Scat Pack Widebody model starts at $46,245, and the eight-speed automatic adds another $1,595, so the convertible conversion adds about $16,000. It's your only option, unless you're brave enough to chop the top yourself, or patient enough to wait until the early 2020s. Dodge has already started developing the next-generation Challenger, so the current car is unlikely to spawn a convertible before it retires. Its replacement due out in 2021 or 2022 will allegedly ride on a wider, longer evolution of the Giorgio platform found under the Alfa Romeo Giulia, among other models, and unverified rumors claim it's being designed with a topless variant in mind from the get-go. It might resurrect the Barracuda nameplate originally assigned to Plymouth when it makes its debut. Auto News Dodge Convertible Performance