2000 Dodge Viper Rt/10 !!!! Black/black on 2040-cars

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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Dodge Durango SRT is much cheaper than Jeep Grand Cherokee SRT

Dodge has finally announced availability and pricing for the 475-horsepower Dodge Durango SRT. The Detroit-built SUV will start at $64,090 and hit dealer lots toward the end of the year. It's not a cheap SUV by any means, but you get a lot for the money: including 470 pound-feet of torque, and all-wheel-drive. Plus it has three rows of seats and can tow 8,600 pounds. Not only that, but it's basically the best performance SUV deal from the Fiat-Chrysler group. The Grand Cherokee SRT, with the same engine, costs almost $4,000 more at $67,990. The Durango SRT outperforms the Grand Cherokee in several key areas, too. It's 0.4 seconds quicker to 60 mph and manages to break into the 12s in the quarter-mile whereas the Grand Cherokee is stuck in the mid-13-second range. The Durango can also tow an extra 1,400 pounds, has an extra row of seats, and has more maximum cargo space with the seats. So unless you just really love the Jeep look and brand, the Durango SRT seems like the logical choice. And if either still isn't potent enough, just wait for the upcoming Grand Cherokee Trackhawk. Regardless of your choice of SRT vehicle, you'll still come away with a really powerful SUV, as well as a day of instruction at the Bob Bondurant driving school in Arizona. Related Video: Featured Gallery 2018 Dodge Durango SRT View 32 Photos Image Credit: Dodge Dodge Crossover SUV Performance

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.