1994 Dodge Viper Base Convertible 2-door 8.0l on 2040-cars

Auto blog

Ralph Gilles shares how he imagined a modern-day Dodge Rampage in 1995

Fiat-Chrysler Automobiles (FCA) design boss Ralph Gilles kicked off the company's 24-hour Design Sketch Battle by sharing an image of a mini-truck he drew in 1995. Called Tomahawk GTR, it never reached production. Gilles sketched the Tomahawk GTR when he was about 25 years old. He was a designer at the time, he wasn't promoted to a managerial position until 1998, and his obsession with performance already permeated the cars he drew. The Tomahawk GTR takes the form of a two-door, two-seater pickup with a muscular-looking front end, pronounced wheel arches, and a sizable spoiler over the cargo box. The wheels look almost Porsche-like. "I guess I was dreaming up a modern-day Rampage back then. This must be what happens when a want-to-be racer draws a truck," he wrote on his Instagram page, referencing the small, unibody pickup Dodge made from 1982 to 1984. His sketch moved the company's then-current design language in a sportier direction. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge hasn't released a successor to the Rampage yet, at least not in the United States. The Fiat-based 700 that sister company Ram sells in Mexico is the closest thing available in 2020, but there's no indication it will be sold in America anytime soon. The firm used the Tomahawk name on a Viper-powered motorcycle concept introduced in 2003, and it dusted it off again for an SRT design study created in 2015 for Gran Turismo.  We may see a Rampage for the 2020s emerge from the Design Sketch Battle. The photo accompanying FCA's announcement depicted a Dodge Challenger Hellcat turned into a pickup and fitted with a front end borrowed from a Ram 1500. The contest's winners will be announced on Instagram today.  Instagram has recently turned into a window through which enthusiasts can peek into Gilles' mind. He published a futuristic-looking sketch in March 2020 that poked fun at the Charger and Challenger owners who leave the yellow protective stripes on their car while potentially shedding light on Dodge's next design language. Design/Style Dodge Truck

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Stellantis announces ‘Circular Economy’ business to drive revenue, decarbonization

Stellantis has already announced its plans to reach net-zero carbon emissions by 2038. Today, the automaker has announced a new business unit to help it reach that goal while generating 2 billion euros per year in revenue by 2030. The “Circular Economy” business will help make revenue less dependent on finite, rare and ecologically problematic materials. The Circular Economy model features what Stellantis calls a “4R” strategy, comprising remanufacturing, repair, reuse and recycling. The goal is to make materials last as long as they can, reducing reliance on the acquisition of those precious new materials in the future by returning them to the business loop when theyÂ’ve reached the end of their first life. Through these processes, Stellantis says it can save up to 80% raw material and 50% energy compared to manufacturing a new part. Remanufacturing, or “reman” in Stellantis shorthand, means dismantling, cleaning and rebuilding parts to OEM spec. Nearly 12,000 remanufactured parts are available for customers to purchase. Some remanufacturing is done in-house, and some with partners and through joint ventures. Repair is pretty obvious — fixing parts to put back into vehicles. This also consists of reconditioning, to make a vehicle feel like new. Stellantis boasts 21 “e-repair” centers for repairing electric vehicle batteries.  Reuse refers to parts still in good condition from end-of-life vehicles sold as-is. Stellantis says it has 4.5 million multi-brand parts in inventory. These are sold in 155 countries through the B-Parts e-commerce platform. Reuse also refers second-life options, such as using batteries outside of automotive purposes. Recycling involves dismantling parts and scraps back into raw material form that is then looped back into the manufacturing process. Stellantis says it has collected 1 million parts for recycling in the past six months. Recycling doesnÂ’t get counted in that aforementioned 2 billion euros of revenue, but it does save the company money on acquisition of raw materials. As for batteries, specifically, Stellantis expects this recycling business to ramp up after 2030, when the packs currently in service begin to reach the end of their lifecycle. Stellantis will use its new “SUSTAINera” label to denote parts that are offered as part of its Circular Economy business.