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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Junkyard Gem: 1987 Dodge Ram 50 with V8 swap

Chrysler did very well selling Mitsubishi Forte pickups with Plymouth and Dodge badging in the United States, even after Mitsubishi began moving the same trucks out of their own American dealerships in 1982. The 1987 Ram 50 2WD short bed weighed in at just over 2,500 pounds, so it was reasonably perky with its 2.0-liter G63B four-banger making 90 horsepower… but there's no replacement for displacement! At some point along the line, a Chrysler small-block V8 engine found its way into the engine compartment of this truck, now residing in a car graveyard in Sparks, Nevada. This was the cheapest new Dodge-branded pickup Americans could buy as a 1987 model, though it had to compete with its near-identical Mitsubishi Mighty Max twin for sales. The 1980s were great times for little pickups in the United States, but a desire for bigger cabs and more creature comforts doomed them by the dawn of the following decade. The most interesting thing about this engine swap is that it didn't involve a Chevrolet or Ford small-block V8. Both the Chevy small-block and Ford Windsor V8s are a few inches narrower than the Chrysler LA-series V8, which makes them easier to stuff into a small vehicle. It appears that engine length was the critical dimension in this case, since the Mopar seems to have had enough side-to-side clearance to avoid any slicing of Mitsubishi steel to make it fit. My guess is that whoever did the swap happened to have the engine handy and that's why it's here. Keeping it all Dodge might have been a factor in the decision as well, though the truck's Mitsubishi ancestry makes that unlikely. It was over 100°F out when I found this truck, so I wasn't motivated to check block casting numbers to determine exactly which LA engine we're dealing with here. The easiest LAs to get cheap for the last four or so decades have been the 318 (5.1-liter) and the 360 (5.8-liter), so one of those two is the most likely candidate here. Power levels for these engines got pretty dismal during the Malaise Era, but anyone with the wrenching skills to do this swap would have applied some basic power-enhancing wizardry before the engine went in. We can see there's an Edelbrock Performer intake manifold, and you might as well stab in a better camshaft if you're upgrading the intake. How much power? With a four-barrel carburetor on a dual-plane intake plus a meaner cam, 300 to 350 horsepower is easily achieved with one of these engines, even with stock exhaust manifolds.

Autoblog Podcast #394

Episode #394 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Michael Harley talk about the possibility of a supercharged Dodge Viper, the Chevrolet Silverado Rally Edition, the newly released supercharger kit for the Honda CR-Z, and rumblings of an Alfa Romeo 6C. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #394: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Supercharged Viper Chevrolet Silverado Rally Edition Honda CR-Z Supercharged Alfa Romeo 6C In The Autoblog Garage: 2014 Ford Fiesta SE 2015 Cadillac Escalade 2015 Toyota Tundra TRD Pro 2015 Audi A8 L TDI Hosts: Dan Roth, Steven Ewing, Michael Harley Runtime: 01:32:30 Rundown: Intro and Garage - 00:00 Supercharged Viper - 44:25 Chevrolet Silverado Rally Edition - 55:19 Supercharged Honda CR-Z - 01:00:52 Alfa Romeo 6C - 01:07:29 Q&A - 01:13:41 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes