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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Stellantis urges owners to fix Takata airbags after another fatality

Stellantis this morning is emphatically urging owners of older Dodge and Chrysler models equipped with recalled Takata airbags to park their cars until they can have recalls performed after the company on Friday confirmed a third fatality. The company's statement includes instructions for owners and follows this article in its entirety.  This comes just six weeks after the brands comprising the former FCA business unit urged customers to park their cars after two fatal incidents involving defective Takata airbags prompted Stellantis to issue a do-not-drive order for the 2005-2010 Dodge Charger, Magnum and Challenger, along with the Chrysler 300. The company is warning any customers who have not yet had their vehicles inspected in accordance with previous recall campaigns to park their cars until they are able to do so. This order covers more than 275,000 vehicles on the road.  No new recall has been initiated to address the faulty airbags as all of the vehicles in question are within the original population of the massive 2015 campaigns carried out by virtually every major automaker. Industry supplier Takata's airbag inflators have been identified as the cause of more than 30 fatalities when moisture caused them to explode rather than deploy normally in a collision.  Here is the full statement from Stellantis: December 19, 2022 , Auburn Hills, Mich. - FCA US LLC urges owners or custodians of certain older-model Dodge and Chrysler vehicles with unaddressed Takata driver-side air-bag recalls, to immediately stop driving them and contact the Company to obtain the required repair – free of charge. We strongly reiterate our previous warning, having confirmed a third Takata-related fatality involving this population of vehicles. They are equipped with Takata air-bag inflators whose chemical properties may deteriorate over time, particularly if exposed to hot, humid climates. Such conditions may cause the inflators to rupture on deployment, scattering razor-sharp debris capable of causing serious injury or death. “Time is a critical element here because the risk increases with each day these air-bag inflators go unreplaced,” said Tom McCarthy, global head of Technical Safety and Regulatory Compliance at Stellantis. “We have the parts, and the service is free.

FCA applies to trademark 'Hornet' and 'Dodge Hornet' names

FCA's trademark binge on March 6 isn't the only time this month that the automaker's appealed to the U.S. Patent and Trademark Office. Motor Trend discovered two applications FCA submitted on March 3, one for "Dodge Hornet," the other simply for "Hornet." The automaker requested to reserve both names in Canada and Mexico, too. The only time Dodge has ever used the Hornet name was on a chunky, four-door subcompact hatchback revealed at the 2006 Geneva Motor Show, planned for the European market with a 170-horsepower engine developed with BMW. Crowds loved the car, encouraging Chrysler to find a way to put it into production. What followed was three years of aborted platform-swapping efforts first with Chinese automaker Chery and then with Nissan before Chrysler gave up. In 2009, analysts suspected new owner Fiat might try to get a Hornet done on one of the Italian automaker's European platforms. Nothing came of that, either, FCA opting to resurrect another historical nameplate for the Dodge Dart sedan in 2011. If a new Dodge model gets the Hornet label, the best guess for a product that needs to succeed in North America is a crossover. With the Grand Caravan soon headed to pasture and the Journey expected to follow soon after, the brand will be left with a big sedan, a big coupe, and a big three-row crossover. A reborn Hornet could pick up where the concept left off, slotting into the compact space left by the outgoing Journey and where models like the Nitro and Caliber once lived. Another guess posits something a little larger, based off the Chrysler Pacifica platform, to lower development costs and increase utilization at the Windsor, Ontario, plant that builds the Pacifica and Grand Caravan. Or the Hornet could be a PSA Group model reworked into service for our market; that opens up the size choices, although PSA is moving all of its products to two platforms, both front-wheel-drive based. It's possible Dodge won't do anything with the name, the recent application nothing more than an attempt to reserve company property. Hudson reserved Hornet in 1950 for a sedan built from 1951 to 1954. After Hudson merged with Nash to form AMC, AMC used the name on a compact sedan built from 1969 to 1977. Chrysler took over AMC in 1987, letting the Hornet trademark expire in 1992.