1992 Dodge Stealth Rt on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

FCA's shifter fiasco proves novel gear selectors are a bad idea

What's wrong with PRNDL? Why are automakers trying to overly complicate the simple task of selecting gears? If there's any lesson to learn from the recent news that NHTSA is investigating 853,000 Fiat Chrysler vehicles over its problematic gear selectors, it's that the trend of fancy shifters needs to stop. Now. Last year, NHTSA opened an investigation into Jeep Grand Cherokee models, and has now expanded this probe to include the 2012-14 Chrysler 300 and Dodge Charger. The problem? The shifter – assembled by ZF – is confusing for many drivers. "Testing ... indicates that operation of the (electronic) shifter is not intuitive and provides poor tactile and visual feedback to the driver, increasing the potential for unintended gear selection," a NHTSA document states. More than 100 crashes and over a dozen injuries are linked to this problem, according to The Detroit Free Press. To us, the problem isn't just limited to FCA. These unnecessarily novel gear selectors are spreading like wildfire across the industry. Honda and Acura use a weird pushbutton setup. Lincolns have buttons on the dashboard. Jaguar's shifter electronically raises out of the center console. Mercedes uses a stalk with up-for-Reverse, down-for-Drive, push-for-Neutral arrangement. And what the hell is BMW thinking with its M cars? FCA has since abandoned the confusing shifters in question. The 300, Charger, and Grand Cherokee now use the rotary shift dial that's quickly proliferating across the company's brands. Simplistic gear selectors might not be sexy, but no one ever complained about not being able to find the right gear in a Hyundai Sonata. What's most interesting is that this NHTSA investigation could push FCA – and possibly other automakers – to redesign vehicle functions that otherwise operate as designed. Just because most people will never have a problem putting a Dodge Charger in Reverse doesn't mean there isn't a flaw with the design. But perhaps a more simplistic solution – good ol' PRNDL – would have prevented these issues from the start. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2016 AOL Government/Legal Chrysler Dodge Jeep FCA shifters

All hail the Hellephant, Mopar's 1,000-horsepower crate engine

It's shocking to say this, but the all-powerful Dodge Demon looks weak now that Mopar has unleashed the Hellephant. This crate motor makes 1,000 horsepower and 950 pound-feet of torque, and its name is a combination of the nickname for the old 426-cubic-inch Hemi V8 and, obviously, the Hellcat. This monster is a 426-cubic-inch version of the current third-generation Hemi V8 topped by a supercharger similar to what the Hellcat line packs. Everything is cranked up to — or perhaps, past — 11. The engine block is made of aluminum and weighs 100 pounds less than the equivalent iron block. All of the internals are forged. The stroke and bore have been increased. The supercharger produces 15 pounds of boost and displaces 3 liters; more than the 2.7-liter blower on the Demon and the 2.4-liter blower on the Hellcat. And as big and powerful as it is, it will still rev to 7,000 rpm. It's a thoroughly monstrous motor, but shockingly, it won't be that difficult to live with. For one thing, Mopar will offer a complete kit to get the engine up and running, including an engine computer, wiring harness and drive-by-wire throttle. It also runs on 93-octane pump gas. That's especially amazing considering the Demon engine "only" makes 840 horsepower, and that's on race gas with 100+ octane fuel. It also has us wondering what the Hellephant could make on racing fuel. The Mopar folks did say that there's room to add more power. Pricing wasn't announced for the Hellephant engine. The Hellcat crate engine retails at $19,350 directly from Mopar, so it's safe to assume that the Hellephant will go for more. The installation kit with the computer and harness will be an extra charge of likely over $2,000, based on the Hellcat kit. The engine and the kit will be available in the first quarter of 2019. Related Video: Featured Gallery Hellephant Crate Engine SEMA Show Chrysler Dodge Jeep RAM Performance dodge demon hellephant