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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge celebrates centennial with Charger and Challenger 100th Anniversary Editions

In 1914, the Dodge brothers went from being a parts supplier to a full-scale automaker, and to celebrate the centennial of this milestone, Dodge will offer special editions of the 2014 Charger and Challenger early next year. Both cars will be sold in limited numbers (although no specific number was given), and these cars will stand out thanks to unique touches like 20-inch wheels, 100th anniversary edition logos and the exclusive High Octane Red Pearl Coat paint job (shown above).
The 100th Anniversary Edition package, which runs $2,200 on the 2014 Charger and $2,500 on the 2014 Challenger, comes with red or black leather seats with a cloud print (for a denim-like look) and metal badges on the seatbacks that read "Dodge Est. 1914," while similar logos are also found on the wheel center caps and front fenders. The instrument gauges are unique to each car, with the Charger getting black gauges and the Challenger getting white gauges, and to enunciate the 100-year anniversary, both cars have red numerals on the speedometer for the 100-mile-per-hour mark.
Finishing off the 100th Anniversary Edition cars, which will be offered on V6 and R/T models, Dodge adds a flat-bottom steering wheel and embroidered floor mats as a part of the package. Scroll down for the full press release for these commemorative models.

2013-14 Dodge Viper recalled over faulty door handles

The 2013-14 Dodge Viper is getting a voluntary recall affecting 1,762 cars worldwide to replace their door-handle assemblies. Of the affected vehicles, FCA US reports there are 1,451 in the US, 160 in Canada, 17 in Mexico and 59 of them outside of NAFTA. After receiving three reports of doors either not closing or opening while driving a low speeds, FCA US engineers found a new sealant from a supplier didn't provide sufficient moisture protection to the electronic switches for the door latches. If the parts get wet, this can potentially cause a short circuit. The automaker is quite clear that are no reports of accidents of injuries from this problem. As always, the recall repairs will be done at no cost to owners, and FCA US will be getting in touch with customers soon about the problem. Related Video: Statement: Door-handle Assemblies April 9, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 1,762 cars globally to replace their door-handle assemblies. FCA US launched an investigation after the Company received three warranty claims linked to doors that failed to close or opened inadvertently while vehicles were moving at low speed. The Company is unaware of any related injuries or accidents. Engineers determined a sealant, newly adopted by a supplier, provided inconsistent moisture protection to the electronic switches that control the door latches. Switches exposed to moisture may short-circuit. Affected are approximately 1,451 model-year 2013-14 Dodge Viper SRT cars in the U.S.; 160 in Canada; 17 in Mexico and 59 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service, which will be performed at no cost. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403.