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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Dominic Toretto's 'Fast and Furious' Lego Dodge Charger lives its life a quarter mile at a time

Fan of the "Fast and Furious" franchise and Lego kits? You're in luck. The brick-builder announced that it is now taking pre-orders for a new kit dedicated to the 1970 Dodge Charger widebody driven by Dominic Toretto (Vin Diesel) in the car heist film series.  The release of the latest installment in the "F&F" franchise may have been delayed until next year, but for better or worse, a lot of merchandising that was in the works to cross-promote the new film is still in the pipeline.  The approximately 1,100-piece Technic-line kit can be posed both on four wheels and in a wheelie stance thanks to a flip-down prop stand (which itself looks a bit like a misplaced wheelie bar). The kit includes details such as a trunk-mounted dual-bottle nitrous kit, a detailed roll cage, and other nods to the long-running movie car.  "With 1,077 pieces, this cool building set provides a fun challenge for kids who love toy model cars. Inspired by the original 1970s Dodge Charger R/T, this faithful replica is packed with realistic details," Lego's product page says. The kit features several moving parts, too, including the wheels, suspension, supercharger induction system and steering. It measures more than a foot long (15") and even comes with authentic California replica plates.  Those who want a kit will be able to pre-order it from the Lego website, with shipments starting on April 27. Those who want to roll the dice on retail availability will be able to shop for it in local stores the same day, provided those stores are open, of course.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Building The Fate Of The Furious Cars | Autoblog

Dodge Viper now available in matte finish

The prospect of buying a new Dodge Viper just got that much more enticing with the introduction of matte-finish paint direct from the factory. Available as part of the "1 of 1" customization program, the matte finishes aren't being offered in just a handful of colors like some other automakers do: customers will be able to specify a matte finish on any of the 8,000 colors that are already part of the program's palette. The matte finish option adds yet another step to the exhaustive hand-painting process that Dodge offers on the Viper - a painstaking endeavor that takes upwards of 145 man hours to complete. Specialists start by applying a base coat and a clear finish, followed by the paint and clear coat. The finished body panels are then smoothed with 1,000-grit paper and polished. A second sanding process is required for the matte finish before the application of a matte clear coat. Specify custom stripes (available in five colors or by custom order) and they're applied under the paint, not as decals on top. The availability of the matte finish in conjunction with the stripe options and new satin badging and fuel cap leads to over 50 million combinations. Needless to say, that means no two Vipers need ever leave the Conner Avenue assembly plant the same – though there will surely always be certain favorite combinations, especially on those units ordered from outside the customization program. Related Video: DODGE EXPANDS INDUSTRY-FIRST '1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION - New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options - Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations - Matte finish available in all exclusive '1 of 1' program and standard production colors - In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appearance - Dodge Viper owners can build their one-of-a-kind Viper from more than 50 million unique build configurations for the ultimate in model year exclusivity June 19, 2015 , Auburn Hills, Mich. - The Dodge brand continues to expand the Viper's exclusive production elements like never before.