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2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

2019 Dodge Challenger SRT Hellcat Redeye is the Demon spawn

The Demon has passed from us, but the Demon's spawn are here, so please allow them to introduce themselves. A new demi-Demon trim level has been anointed as the 2019 Dodge Challenger SRT Hellcat Redeye. Plus there's an updated Challenger SRT Hellcat and new Challenger R/T Scat Pack Widebody. Like with the Charger introduced this morning, they have inherited some of the best parts from the Demon. The Hellcat Redeye is possessed by the Demon's howling supercharged 6.2-liter Hemi, making 797 horsepower and 707 pound-feet of torque. Dodge proclaims it the "most powerful production V8" and "quickest production muscle car," with a 0-60 time of 3.4 seconds and quarter-mile time of 10.8 seconds at 131 mph. Top speed: 203 mph. Dodge can claim these superlatives, of course, because the 840-horsepower Demon's limited production run has ended. The Hellcat Redeye's Hemi is paired with an eight-speed automatic. Dodge says the powerplant gets 25 major component upgrades, including a larger supercharger (2.7 liters, up from 2.4) with higher boost pressure (14.5 psi, up from 11.6), strengthened connecting rods, pistons and valve train, high-capacity fuel injection system and improved lubrication. It gets a second fuel pump and a higher redline of 6,500 rpm. Theoretically, if you were someplace where you could operate at full throttle without letting up, Dodge says the Hemi would drain the fuel tank in under 11 minutes. Yet the car gets a 22 mpg highway rating from the EPA. View 30 Photos It also has the Torque Reserve system that starts building boost before launching, as well as the air conditioned intercooler to provide extra cool intake air. Both of these were features in the Demon. Furthermore, if the standard 2.62:1 final ratio isn't quick enough for you, Dodge offers a 3.09:1 rear axle. The Challenger SRT Hellcat Redeye also comes with the Demon and Hellcat Widebody's fat fender flares. It's an unsurprising inclusion, since you'll want as much tire as possible for all that power. Now, a mere clear-eyed Challenger SRT Hellcat gets a 10-horse boost for 2019 to 717 horsepower, and a smidge more torque at 656 pound feet. A six-speed manual transmission is standard, and an eight-speed automatic is an option. Both Hellcat models get the new dual-snorkel hood we've seen in spy shots. It's meant to evoke 1970s Dodge muscle cars. Dodge says the airflow from the hood alone reduces engine temperature by 4 degrees Fahrenheit.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.