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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Chrysler investing $20M in Toledo plant to support 9-speed auto production

In 2011, Chrysler announced a $72-million investment in its Toledo Machining Plant to modernize production of the eight- and nine-speed torque-converters for automatic transmissions made there. That upgrade work won't be finished until Q3 of this year, but Chrysler has already announced a further $19.6-million investment to increase production capacity for the nine-speeders.
The extra units will be necessary because the nine-speed transmission they'll be mated to is going into three popular models: it will debut on the 2014 Jeep Cherokee, then go into the Chrysler 200 and Dodge Dart. The company predicted that this year alone it would sell 200,000 units equipped with the nine-speed tranny, and it is spending some $374 million in addition to the investment in Toledo to upgrade production capacity for it.
The work attached to this new investment won't begin until Q3 of 2014, and it will be finished by the end of that year. There's a press release below with all the details.

Ralph Gilles publishes futuristic sketch that lampoons yellow spoiler guards

FCA design boss Ralph Gilles doesn't want to see yellow spoiler guards on future Dodge models. He joined the chorus of internet users urging Challenger and Charger owners to remove the protective strips installed at the factory by telling the story behind a futuristic-looking design sketch on his official Instagram account. The stylist explained the coronavirus work-from-home order isn't stopping his team from organizing design reviews. And, while he's not normally allowed to post images of future products on social media, he decided to make an exception. "This experimental design of a Dodge of the future fell on the cutting room floor ... because the designer decided to make the yellow spoiler guards a permanent part of the theme," he wrote. This isn't the first time Dodge has spoken out against owners who decided to keep the yellow spoiler guards on their car. The company even recently decided to make them pink to curb their popularity. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Looking beyond the spoiler's yellow accents, the sketch depicts what appears to be a coupe with a front end that shares very few styling cues with Dodge's current design language. The round headlights seen on cars like the Challenger are replaced by ultra-thin LED lines, the grille is little more than a gap, and there's a gaping air vent right below it. The entire front fascia is painted black, a look oddly reminiscent of SEAT's Bocanegra models. Sculpted sides, wheels that stick out of the wheel arches, and a glass roof add a finishing touch to the design. Gilles only posted one sketch, so we don't know what the rear end looks like. His team is busily designing the next-generation Challenger, tentatively due out by 2023, but we don't expect it will look like the sketch that surfaced on Instagram. Mark Trostle, Dodge's head of design, previously affirmed the retro lines are here to stay. The four-door Charger is due for a makeover, too, and its design isn't as firmly anchored to tradition as the Challenger's. Time will tell whether the sketch subtly previews the direction Dodge is taking the model in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.