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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2018 Dodge Charger Pursuit ambush prevention system enhanced to protect cops

For the 2018 model year, Dodge has rolled out some minor but useful updates to the Charger Pursuit police car. It now features a larger infotainment screen standard. It moves from 5 inches to 7 inches. But if police departments wish, they can opt for a massive 12-inch touchscreen that can replace a cumbersome laptop computer. The new standard 7-inch screen will also be handy for using the now standard rear-view camera, as well as the "Officer Protection Package," which is a no-cost option. This package, like last year, uses the rear-view camera and parking sensors to monitor whether someone is approaching behind the car. It's main use is preventing ambushes. When something is detected, an audible alert is sounded, and the camera sends video to the screen for the officer to see what's behind the car. It can also trigger the lights to go on, the doors to lock, and the windows to roll up. Selecting the "Officer Protection Package" also adds the "Fleet Safety Group," a new feature for the Charger Pursuit. This group of options adds blind-spot monitoring and rear cross-traffic alert. Finally, a new color "IndiGo Blue," will be offered. It joins an array of factory and police-only colors for the Charger Pursuit. Interestingly, a Charger Pursuit can also be had in very bright colors such as "Go Mango" orange, and "TorRed" red. Related Video:

Marchionne nixes talk of a reborn Dodge Viper

UPDATE: According to Automobile Magazine's Todd Lassa, FCA chief Sergio Marchionne shot down the idea of a reborn Viper, saying "it's not in the plan." Marchionne was referring to Fiat Chrysler's five-year plan, which we've been covering in bits and pieces as the news filters out. But it's not out of the realm of possibility, apparently, as Marchionne reportedly said he'd be happy to see the reptilian supercar back in production. And it's not all bad news, anyway. A reborn Alfa Romeo 8C will get a carbon-fiber chassis holding a mid-mounted twin-turbo V6. With more than 700 horsepower, including an electrically-driven front axle, the car should hit 62 mph in fewer than 3 seconds. Also, three versions of a Maserati Alfieri will be produced, including a convertible. An electrified all-wheel-drive powertrain is planned. So, performance is coming from FCA, it just may not be from Dodge. View 36 Photos First came the mourning for the Dodge Viper, which ended production last year. Then came the Viper's continued sales run as a "Zombie Car;" we just wrote about how the Viper has racked up 11 sales so far this year, two of them in April. Now Car and Driver reports that the two-seater snake will return shorty for its second encore after being discontinued in 2009. The mag isn't equivocal about it, either, writing, "trust us: A new Viper is happening." It won't, however, be the same Viper that brought ten-cylinder brass knuckles to shake down other coupes for their wallets and jewelry. CD says we should expect the same front-mid-engine layout and rear-wheel drive tucked into a new spaceframe. That engine will lose two cylinders, with Chrysler's next-gen, aluminum-block V8 Hemi slotting into the engine bay. The previous Viper's V10 had grown to 8.4 liters and 640 horsepower by the time it drove into the sunset. CD guesses the coming Viper will start with a naturally-aspirated version of the Hemi V8 working up around 550 horsepower. Healthy doses of aluminum and carbon fiber would restrain the car's weight, on top of the weight loss from swapping an iron V10 for an aluminum V8. SRT could tart up the horsepower with a few performance trims, before a supercharged V8 with 700-plus horsepower arrives at some point after launch. The mag also suspects the initial offering will be a convertible, the hardtop appearing "a few years after launch," which could coincide with the more powerful engine. A row-your-own shifter will sit between the seats.