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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

2018 Dodge Challenger Demon, 1970 Charger become Lego cars

As much as we all would have loved to buy one, Dodge made sure that it wouldn't be easy for everyone to own a 2018 Dodge Challenger SRT Demon. It was only built for one model year, with a total of 3,000 units, and the last one was built last summer. And even if they were still available, each one started at just under $85,000, a substantial chunk of change. But thanks to Lego, there's a comparatively cheap way to get a new Demon: in tiny brick form. The toy company has added another kit to its Speed Champions line featuring a yellow Challenger Demon. Since the Speed Champions cars are quite small, it's a somewhat rough facsimile of the car, but it's still instantly recognizable. It's blocky, it has a big hood scoop and fat fender flares. It also has two sets of wheel covers to customize it. This kit has an advantage over a real Demon, too: it comes with a second car. The other one is a 1970 Dodge Charger in black. This is an even more faithful rendition, thanks in part to the real car's ruler-straight lines. It doesn't have customizable wheels, but you can choose whether to leave it stock, or stick on a little replica of a supercharger and hood scoop that poke through the hood. It ends up looking like Dominic Toretto's Charger from The Fast and the Furious. Besides the second car, the kit features a drag strip starting tree. It doesn't light up, but it does have a slider on the back that lifts up each set of colored bricks as it's pressed down. So you can have little drag races with the two cars. In total, everything is built with 478 pieces, and it will cost you $29.99. The kit is available now wherever Lego kits are sold, and even at the Dodge merchandise website. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2018 Dodge Durango Pursuit SUV is the tall arm of the law

Dodge is adding to its police car portfolio with the 2018 Durango Pursuit, a specially-prepped police version of the automaker's SUV. Available with an optional 360-horsepower Hemi engine, the Durango Pursuit comes with everything you'd expect in a truck built to protect and serve. We'll try to avoid too many Blues Brothers cop car references but, yes, this Dodge includes some serious "cop shocks" and that aforementioned "cop engine," among many other modifications. The Hemi engine produces 360 horsepower and 390 lb. ft. of torque, all of which is routed to an eight-speed automatic transmission and full-time AWD system. According to Dodge, this is the most popular powertrain fitted to the existing Charger Pursuit police car. The brakes have been strengthened and are capable of bringing the Durango Pursuit from 60-0 mph in 134 feet. The Durango Pursuit also adds a two-speed transfer case, which should prove handy when bad guys try to escape by venturing off road. "Unofficial testing results at the Michigan State Police 2018 model-year vehicle evaluation event created such a stir among law enforcement agencies that we simply had to find a way to build this vehicle," said Steve Beahm, Head of Passenger Car Brands, Dodge/SRT, FCA North America. Despite the apparent buzz around this police vehicle, Dodge has said the Durango Pursuit V-8 AWD will only be available "for a limited time." And as you've already guessed, you have to be in law enforcement to place an order for one — sorry to disappoint. Other notable features of the Durango Pursuit include 8.1 inches of ground clearance, a tow rating of 7,200 pounds, heavy-duty oil cooler and water pump, 220-amp alternator, a spare tire mounted beneath the rear of the truck to free interior space, a spotlight wiring prep package, along with trailer sway control. Dog lovers will be pleased that K-9 units have been taken into consideration, too. The Durango Pursuit is available with a tri-zone climate control package, to make certain badge-wearing four-legged constables remain comfortable while fighting crime. Related Video: Dodge SUV Police/Emergency police car