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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Junkyard Gem: 2007 Dodge Caliber SXT with 5-speed manual transmission

When DaimlerChrysler unleashed the Caliber as a Neon replacement for the 2007 model year, the American car-buying world was put on notice that cute transportation appliances would be kicked to the side by the hobnailed boots of a new generation of angry, brutish, truck-influenced transportation appliances. The Caliber sold well enough at first, but eventually blurred into the fleet-car background noise and got shoved aside by the Alfa-derived Dart after 2012. Since I'm always on the lookout for super-rare three-pedal cars while I'm poking around in junkyards, I check out discarded Calibers in the hope of spying such a machine. This work paid off when I spotted this first-model-year '07 in a Northern California yard last month. In fact, the 5-speed manual transmission came as standard equipment on the non-R/T Calibers in 2007, but nearly every Caliber buyer opted to get the continuously variable automatic instead. That odd-looking horizontal shifter rod reminds me of the one in the early-1970s Honda 600. One reason I check out junkyard Calibers is that I'm trying to find a Boston Acoustics "MusicGate" speaker box, an optional rig that went on the inside of the hatch, to use in my next car-parts boombox project. I haven't managed to find one yet, but I'm not giving up. This car is a luxurious SXT, the trim level that squeezed between the bare-bones SE and the high-zoot R/T. When you bought the SXT, you got the pimp-grade Chill Zone™ (a beverage compartment with internal air-conditioner ducts) as standard equipment. Now this rare Caliber sits among the discarded PT Cruisers and Avengers of the yard's Chrysler section, on the flight path of the big C-5s heading into Travis Air Force Base. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge's marketers tried hard to make the Caliber look tough, even murderous, the kind of car that would use an old Polara bumper jack to beat cuddly cartoon characters to death in a spray of flying teeth and blood-spattered fur. If all Calibers had come with manual transmissions, perhaps this macho image would have stuck better than it did. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Silly little fairy!

1972 Dodge Challenger on an M1009 CUCV military frame is YES

The subject of this post is cause for celebration, not reason to ask "But why?" We don't know why this random Craigslist seller chose to marry the body of a 1972 Dodge Challenger with the frame and axles from a 1987 Chevrolet M1009 military vehicle. We're here to appreciate it, thanks to The Drive, and maybe spend some time after dinner considering whether to buy it. Now that we're on the same page, an owner in Tucson wants to rid his garage — or his Bullet Farm — of what appears to be an exceptionally well built conversion. Starting from the bottom, the M1009 CUCV, for Commercial Utility Cargo Vehicle or "Cuckvee," emerged from a program turning K5 Blazers into supply rigs that were meant to support hardcore hardware like the AM General Humvee. The M1009 got GM's 6.2-liter Detroit Diesel V8, a TH400 transmission, an NP-208 chain-driven transfer case, a 10-bolt rear axle and 3.08 gears. Produced from 1983 to 1987, they returned "less than desirable" results in the field and the military unloaded them. Not much of that remains for this build. The diesel got dropped, replaced by a 5.7-liter GM gasser with a four-barrel carb and long-tube headers, shifting though a 4L80E automatic transmission attached to a U.S. Shift Quick 1 transmission controller in the cabin. The seller doesn't mention output, but if it's a more recent Chevy 350 then it'll certainly provide a healthy bump over the maximum 160 horsepower from the diesel, especially running through a custom Flowmaster dual exhaust. An NP-205 two-speed transfer case switches between 2H, 4L, and 4H. The Dana 44 front and Dana 60 rear axles feature lockers and 3.52 gearing in back. Skyjacker Black Max provides the suspension to keep the 37-inch BFG KM2 on the pavement or the dirt. About 11,000 miles ago the owner rebuilt and upgraded the drivetrain, installing new accessories like a high-rise intake, four-core radiator, new alternator and Holley fuel pump. Losing the K5 body for an E-body Challenger cap means losing M1009 features like the rifle rack and gas can mounts. But you gain style, something real hard to find on a vehicle stout enough to back you up when you tell the crew, "I've been to hell and I'm going back." As part of that rebuild a few miles back, the minimalist interior got all new panels, dash and custom gauges, headliner, seats, and a Sony audio system with Alpine amps, a sub, and Kenwood speakers.