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How Dodge is making sure dealers don't gouge Demon buyers

The Dodge Challenger SRT Demon is a ridiculous 840-horsepower, limited-production machine that we're sure many are eager to purchase. But, they're probably not excited at the prospect of the massive dealer markups that accompany rare, high-performance cars. Fortunately, Dodge is taking steps to make sure buyers aren't paying thousands of dollars extra to get a car early, and its main method is production priority. Dodge announced that cars purchased at or below the MSRP of $86,090 will be the first ones the company builds and delivers. If a dealer sells an allocated car for more than the sticker price, that car won't be built until the high-priority vehicles have been. Dodge will also ensure fair distribution of the 3,000 Demons it will build by limiting the number of orders a dealer can submit. Dealers will be allocated a certain number of cars, and the amount will be based on how many Challenger and Charger Hellcats the dealer has sold. This should also help prevent dealers from hoarding cars and slapping sky-high prices on them. Also, the fact that every Demon comes with a number plate with the buyers' name on it should help prevent dealers from buying cars for the lot to mark up. In addition to revealing these measures, Dodge announced that buyers will be able to submit an order for a Demon at an eligible dealer tomorrow, June 21. The only dealers eligible for Demon ordering are those that have sold more than one Hellcat in the past 12 months. Cars will begin production this summer, and deliveries will begin in the fall. Related Video: Featured Gallery 2018 Dodge Challenger SRT Demon: New York 2017 View 48 Photos Image Credit: Drew Phillips Dodge Car Buying Car Dealers Coupe Performance dodge demon

12 new cars that will never go out of style

Some cars never go out of style. It’s rare, but it happens. They get old. They get depreciated. But they never stop looking cool.  Some might call them modern or instant classics. Within a few years theyÂ’re no longer the latest and greatest, no longer the flavor of the month, but they remain special. Eternally special. Timeless.  These cars arenÂ’t necessarily going to be worth a fortune someday. However, some may not depreciate as rapidly or as far as other models. But thatÂ’s not what weÂ’re talking about here. These are the cars that enthusiasts will always find desirable from the curbside. TheyÂ’re the cars you end up shopping on eBay late at night 10 years later because you canÂ’t get them out of your head. TheyÂ’re the cars that will forever excite you when you spot a clean one in traffic or in a parking lot.  There are plenty of recent examples over the past couple of decades that could count as instant design classics. But then we got to thinking, what 2021 models will be forever cool to stare at? Which new cars and trucks on sale today will we be shopping on eBay late at night in the 2030s? We kept supercars and other ultra-expensive cars off the list to keep things within the realm of attainability, and ended up with 12 total cars. Lexus LC WeÂ’re not applying a numerical ranking to any of the cars on this list, but if we were, the Lexus LC would be No. 1. There isnÂ’t another car design out there that can stir our emotions the way an LC can when itÂ’s just standing still. This car is a concept design come true in the most beautiful of ways, and itÂ’s a shoo-in winner for Concours events decades into the future. All of this heaping praise, and we havenÂ’t even gotten to the LC 500Â’s intoxicating 5.0-liter V8. It doesnÂ’t win drag races. It wonÂ’t be the fastest around the track against any similarly-priced competition. But none of that matters. ItÂ’s quite possibly the best car you can buy new, and that says it all when it comes to the LC. Chevrolet Corvette It might not be the stunner that the Lexus LC is, but the new C8 Corvette is and will always be a special vehicle. ItÂ’s the first mid-engine Corvette, which instantly cements it into an automotive hall of fame section of sorts. All of the performance stats and specs are there to back up its supercar-like looks, and it remains the best performance bargain on sale today.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.