2006 Dodge Ram 3500 Diesel 4x4 Dually Quad Cab Drw 4wd 94k Miles Slt Texas Ed. on 2040-cars

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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

2013 Dodge Dart gets all Moparized

Last year, Chrysler announced it would be offering more than 150 Mopar parts and accessories on the 2013 Dodge Dart, and we got a look at some of these parts firsthand at the Chicago Auto Show. Showing off all the optional parts at once would surely create a gaudy monstrosity, so Chrysler chose to equip this particular Dart GT with just a handful of Mopar goodies, which still gave the car a nice and tasteful custom look that is available straight from the dealership (and with a full warranty, too).
Decked out in a factory color called Header Orange Clear Coat - also a very appropriate show car hue - this car added exterior styling parts such as the vented, carbon fiber hood, the bolt-on front chin spoiler and a matte black decklid spoiler. Looking inside the car, you'd think the red-accented interior is part of the Mopar parts bin, too, but this is actually what the standard Dart GT cabin will look like when it goes on sale.

Dodge reveals a few of the goodies in the Demon crate

One of the teaser trailers for the eagerly anticipated Dodge Challenger Demon featured a big crate full of goodies for the car. As with the car, though, Dodge was a bit coy about what was inside, simply saying there were 18 items, consisting of tools and parts. Now we know what tools the car gets, and they're some very nice Snap-On pieces. All of the tools and accessories are branded with the Demon logo. And the tools included should be perfect for easy tire changes at the track. Specifically, the tools include a hydraulic jack, cordless impact wrench with charger, torque wrench, and a tire pressure gauge. There's also a fender cover to protect the paint when working under the hood, and a nice carrying bag with the Demon emblem on the side. And, naturally, all of the tools are limited-edition units made specifically to accompany the Demon. If you want to do anything more involved than wheel swaps, you'll need to supply a few tools of your own. But this should be good for the weekend drag racer or autocross driver who wants to drive down to the course on street tires, then throw on the sticky rubber at the track. Also, as you may have noted, these tools only constitute six items in Dodge's count, leaving 12 others that must be car parts. We know that among the parts are some factory Demon wheels, and items that Dodge describes as "Direct Connection Performance Parts" and the "Demon Track Pack System." Details on these remain scarce, but they will probably be revealed closer to the car's debut date of April 11. Related Video: