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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Junkyard Gem: 1987 Dodge Ram 50 with V8 swap

Chrysler did very well selling Mitsubishi Forte pickups with Plymouth and Dodge badging in the United States, even after Mitsubishi began moving the same trucks out of their own American dealerships in 1982. The 1987 Ram 50 2WD short bed weighed in at just over 2,500 pounds, so it was reasonably perky with its 2.0-liter G63B four-banger making 90 horsepower… but there's no replacement for displacement! At some point along the line, a Chrysler small-block V8 engine found its way into the engine compartment of this truck, now residing in a car graveyard in Sparks, Nevada. This was the cheapest new Dodge-branded pickup Americans could buy as a 1987 model, though it had to compete with its near-identical Mitsubishi Mighty Max twin for sales. The 1980s were great times for little pickups in the United States, but a desire for bigger cabs and more creature comforts doomed them by the dawn of the following decade. The most interesting thing about this engine swap is that it didn't involve a Chevrolet or Ford small-block V8. Both the Chevy small-block and Ford Windsor V8s are a few inches narrower than the Chrysler LA-series V8, which makes them easier to stuff into a small vehicle. It appears that engine length was the critical dimension in this case, since the Mopar seems to have had enough side-to-side clearance to avoid any slicing of Mitsubishi steel to make it fit. My guess is that whoever did the swap happened to have the engine handy and that's why it's here. Keeping it all Dodge might have been a factor in the decision as well, though the truck's Mitsubishi ancestry makes that unlikely. It was over 100°F out when I found this truck, so I wasn't motivated to check block casting numbers to determine exactly which LA engine we're dealing with here. The easiest LAs to get cheap for the last four or so decades have been the 318 (5.1-liter) and the 360 (5.8-liter), so one of those two is the most likely candidate here. Power levels for these engines got pretty dismal during the Malaise Era, but anyone with the wrenching skills to do this swap would have applied some basic power-enhancing wizardry before the engine went in. We can see there's an Edelbrock Performer intake manifold, and you might as well stab in a better camshaft if you're upgrading the intake. How much power? With a four-barrel carburetor on a dual-plane intake plus a meaner cam, 300 to 350 horsepower is easily achieved with one of these engines, even with stock exhaust manifolds.

Lee Iacocca's very first Dodge Viper RT/10 nets $285,500 at auction

The first 1992 Dodge Viper RT/10 to roll down the assembly line, which was snapped up by Chrysler chief Lee Iacocca, yesterday hammered at the Bonhams auction in Arizona for $285,500, more than double the pre-sale estimate. According to a history of the car published by the auction house, Iacocca, in his introduction of the Viper to the press, pointed to the car on stage and said, "This one right here is mine." That historic Viper, with serial number 001, has never been available on the open market, as Iacocca kept the car from new until he passed away last year. The car has been driven just 6,200 miles and was being sold by his estate. Other Lee Iacocca cars offered at the same sale fared less well. A 1986 Chrysler LeBaron Town & Country convertible — the ultimate expression of Iacocca's company-saving K-cars — with 20,500 miles on it sold for $19,040. That's less than the $20,000 to $25,000 the auction house had estimated the car would bring. A third car from the former auto executive's estate was a customized 2009 Ford Mustang. The pony car was one of a limited run of 45 Iacocca-branded custom Mustangs, which were reworked by Metalcrafters and sold by Galpin Ford in Los Angeles. The Iacocca Mustang, never titled and with 220 miles on it, hammered for $49,280. Related Video:     Featured Gallery Lee Iacocca's 1992 Dodge Viper RT/10 View 13 Photos Celebrities Chrysler Dodge Auctions Automotive History