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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Plug-in BMWs, long-term updates and the best of SEMA 2018 | Autoblog Podcast #560

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. The pair discuss the BMW 740e xDrive iPerformance plug-in hybrid as well as our long-term Chrysler Pacifica Hybrid and Honda Ridgeline. They also discuss the best of SEMA Show 2018, including some pretty wild cars from Dodge and Chevy. Finally, we spend your money. This week, rather than pulling questions in from our email, we head to Reddit to answer some questions on r/cars.Autoblog Podcast #560 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 BMW 740e xDrive iPerformance 2018 Chrysler Pacifica Hybrid long-term 2018 Honda Ridgeline RTL-E long-term SEMA Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts BMW Chrysler Dodge Honda chrysler pacifica

Dodge Durango SRT is much cheaper than Jeep Grand Cherokee SRT

Dodge has finally announced availability and pricing for the 475-horsepower Dodge Durango SRT. The Detroit-built SUV will start at $64,090 and hit dealer lots toward the end of the year. It's not a cheap SUV by any means, but you get a lot for the money: including 470 pound-feet of torque, and all-wheel-drive. Plus it has three rows of seats and can tow 8,600 pounds. Not only that, but it's basically the best performance SUV deal from the Fiat-Chrysler group. The Grand Cherokee SRT, with the same engine, costs almost $4,000 more at $67,990. The Durango SRT outperforms the Grand Cherokee in several key areas, too. It's 0.4 seconds quicker to 60 mph and manages to break into the 12s in the quarter-mile whereas the Grand Cherokee is stuck in the mid-13-second range. The Durango can also tow an extra 1,400 pounds, has an extra row of seats, and has more maximum cargo space with the seats. So unless you just really love the Jeep look and brand, the Durango SRT seems like the logical choice. And if either still isn't potent enough, just wait for the upcoming Grand Cherokee Trackhawk. Regardless of your choice of SRT vehicle, you'll still come away with a really powerful SUV, as well as a day of instruction at the Bob Bondurant driving school in Arizona. Related Video: Featured Gallery 2018 Dodge Durango SRT View 32 Photos Image Credit: Dodge Dodge Crossover SUV Performance