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Demon's NHRA competition ban: Good talking point, bad feature

One of the biggest headlines for the Dodge Challenger Demon is that, in stock form, it's so fast that the NHRA won't allow it to compete in the organization's events. It's the ultimate humble brag, "I can't drag race my car because it's so fast it was banned by the sanctioning body." Certainly Tim Kuniskis, head of FCA brands in North America, was excited. He told the press that he hugged the guy that brought him the letter banning the Demon from competition. Unfortunately, the reality is that not being NHRA-legal is kind of silly, and frustrating for owners who would want to actually race. Before we go too much farther, we should explain exactly why the Demon is illegal for NHRA competition. The car is capable of a sub-10-second quarter-mile time both on racing fuel and 91-octane pump gas. Cars that fast are required by the NHRA to have a full, certified roll cage, and the Demon doesn't. Now there are certainly ways to get around this. The most obvious would be for a Demon owner to have a company install a roll cage. Using less grippy tires than the barely street-legal Nitto cheater slicks would probably help bring that time down, too. There's also the option of putting the car into Eco mode, and, yes, the Demon has one. In Eco mode, the Demon makes just 500 horsepower, and trips the lights at the quarter-mile in 11.59 seconds, which will avoid the roll-cage requirement. However, none of these options are ideal. For one thing, if you bought an 840-horsepower car, you're not going to want to limit it when you get to a closed course such as a drag strip. Similarly, you're not going to want to ditch your super-sticky tires at the strip, especially when they're standard equipment. Finally, having to go aftermarket for a roll cage is an inconvenience at minimum, and it seems like a strange oversight considering the rest of the car. This is a car from the factory that comes with drag radials, no passenger seats, a racing fuel tune, air conditioned intercooler, and even skinny front wheels for drag racing. Its purpose is clear, but for some reason, Dodge stopped short of giving it a roll cage that would allow it to compete. Perhaps adding a roll cage would've made it difficult to pass safety regulations, and we would be more disappointed if the car wasn't allowed on the street. Even so, it seems like an odd stopping point.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Durango SRT Pursuit packs the 797-horsepower Hellcat Redeye engine

When the Jeep Grand Cherokee SRT Trackhawk launched we were stunned that it featured both the 707-horsepower Hellcat engine and all-wheel drive. But SRT has one-upped itself with a custom Durango for the One Lap of America motorsports event. It's called the Dodge Durango SRT Pursuit — nicknamed "Speed Trap" — and it has the 797-horsepower Hellcat Redeye engine, and it still has all-wheel drive! Besides the 90-horsepower advantage over the stock Trackhawk, the Durango SRT Pursuit race SUV gets improved handling via concept lowering springs and 11-inch wide wheels with 305-mm wide tires that are shared with the Challenger Hellcat Widebody. It has improved stopping ability from 15.75-inch brake rotors up front with 6-piston calipers, and 13.78-inch rotors with four-piston calipers. This is the same kind of setup as the Trackhawk uses. Oddly enough, Dodge left the factory heated and cooled front seats, but removed the two rear rows of seats for weight savings. The Durango also gets a roll cage and racing harness. The finishing touches include a cat-back exhaust and the low-profile police light bar and paint scheme. Now before you ask, there don't appear to be plans to put a Redeye-powered Durango into production. With that being said, the company clearly has the capability to mate that engine to an all-wheel-drive system, and it would be hard to imagine the company not capitalizing on that. Even if the powertrain didn't make it to a Durango, it would seem like a great complement to the existing Grand Cherokee Trackhawk, or even an updated version of it. Hint, hint, wink, wink, FCA. Related Video: