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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge recalls 173 Chargers and Challengers for front wheels that don't fit correctly

Dodge is recalling 173 Challengers and Chargers because they’re equipped with an incompatible front wheel and brake package. All the vehicles are 2019 model year cars built between May 28 and September 25 this year, according to the official NHTSA documents. The wheels donÂ’t provide enough clearance from suspension and brake components, Dodge says. ThereÂ’s a chance that the tireÂ’s inner sidewall will make contact with the steering knuckle. When the tire hits the steering knuckle, it could end up damaging the tire, causing a “sudden loss of tire air pressure.” This, of course, is not what you want out of a tire. Predictably, FCA says this could result in a crash without prior warning. To fix the problem, your local Dodge dealer will be installing the wheels that shouldÂ’ve been equipped on the car in the first place. FCA continues: “Also, for customer satisfaction, replace the rear wheels to match the front wheels.” We were wondering if the rear wheels would come into play here, and it looks like Dodge wonÂ’t be leaving anyone out to dry with mismatched front and rear wheels. The wheels in question are described as “Mid Gloss Black Wheel.” Check your window sticker (or wait for the official mailing) to see if you have those wheels on your Charger or Challenger. Unfortunately, FCA doesnÂ’t detail which trims of Charger and Challenger are affected in its recall notice. The company also makes it clear that this recall is due to “an engineering release error” and not a wheel defect. This particular wheel and brake package shouldÂ’ve never been offered as an option from the factory. Look out for a notice in early December, as FCA says it will begin notifying owners around December 13 this year. As of now, there are no reported injuries or accidents due to the issue.

Burglars target Detroit-area dealership, steal Hellcat from showroom floor

A crew of Detroit car thieves seriously upped their game this week after stealing a Hellcat Challenger straight off the showroom floor. According to CBS Detroit, at around 1:00 am on January 24, a crew of burglars hit the Snethkamp Ram City dealership in Highland Park, MI. In full view of surveillance cameras, the burglars smashed a large glass door that led to the showroom floor and within seconds made off with a $75,000 Dodge Challenger SRT Hellcat. First they pushed the car through the broken door and out on to Woodward where a van was waiting. The van then pushed the car to a waiting tow truck and, just like that, the car and the crooks were gone. "It looks like they had about a minute and 30 seconds to open the door and push the car out, and then we see another car pushing it away," owner Mark Snethkamp told WWJ. "We've got some really good video and I'm shocked that the Highland Park police didn't catch them because they were here very shortly right after them." Snethkamp also told WWJ that they haven't had a break-in at the dealership like this since the 90s. Both the car and the suspect remain at large, and the Detroit Police Department are encouraging anyone with information to call either DPD or the Help Eliminate Auto Thefts (HEAT) tip line. VIDEO-2: Not gone in :60 but :90. Thieves still a $75,000 @DodgeHellcat off the showroom floor in #HighlandPark. @WWJ950 @CBSDetroit pic.twitter.com/8FvDkgboJ5 — Vickie Thomas (@VickiethomasWWJ) January 24, 2017 News Source: CBS Detroit Auto News Dodge Coupe Performance Detroit thieves challenger burglary