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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Is this the 2020 Dodge Charger SRT Hellcat Widebody?

Last month we told you about the heavy anticipation that Dodge will release Charger Widebody versions in SRT Hellcat and R/T Scat Pack trims for 2020. Now we have strong visual evidence to back it up. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Instagram user and self-described motorsports enthusiast zl1_dre_92c captured a brief video while out driving around suburban Detroit Tuesday of what appears to be a Charger SRT Hellcat Widebody with more pronounced fenders and distinctive graphics passing him in traffic. We can see SRT spelled out on the lower passenger front door and on the rear fascia, and curiously, it appears to be sporting a Florida license plate. Mopar Insider says a source told it that's because Dodge was trying to keep the muscle car away from the usual prying eyes in Detroit and instead has been running it around its secret testing facility near Naples, Fla. The website further surmises that the model could well debut this weekend at the SoCal LX Club Spring Fest 14 in Pomona, Calif., an annual gathering of Mopar fanatics. That would explain the flashy wrap graphics and our suspicions that this isn't a test car; why else would Dodge so clearly advertise the car's SRT lineage? Although both models would get specialized suspension tuning, it's believed that the engines and outputs will remain — a 485-horsepower, 6.4-liter V8 in the R/T Scat Pack and the 6.2-liter V8 making 717 hp for the SRT Hellcat. Both will also reportedly get the same 20-by-11-inch Pirelli performance tires as are found on the Challenger Widebody. They're wrapped around five-spoke blacked-out aluminum wheels, accented with red brake calipers. It appears we'll know more about this curiosity soon.

FCA's large, LX-based RWD cars will stick around until 2020

Fiat Chrysler Automobiles plans to stick with the Dodge Challenger, Dodge Charger, and Chrysler 300 until at least 2020, reports Automotive News. The information comes from two unnamed sources and was loosely confirmed by details in the automaker's new labor contract with Unifor, Canada's auto union. The plan, according to two anonymous sources, is to lightly refresh the Challenger, Charger, and 300 until the vehicles make the switch to FCA's new Giorgio platform. The refresh, as Automotive News points out, will happen in 2018. The Giorgio platform currently underpins the Alfa Romeo Giulia and is expected to find its way to two of the three large American vehicles for the 2021 model year. At that time, FCA will discontinue either the Charger or the 300, claim AN's unnamed sources. If one of the vehicles were to go, it would most likely be the 300. The 300's LX platform would be approximately 15 years old in 2020 and the vehicle doesn't draw in as many sales as the Challenger or the Charger. The Charger made the switch from the LX platform in 2010 with the current model utilizing the mildly updated LD platform, while the Challenger recently moved from the LC platform to the LA platform last year. All of those rear-wheel-drive platforms are closely related. Automotive News points out that FCA CEO Sergio Marchionne stated that the new platform could be utilized across various applications in a conference call with analysts last month. The plan, according to the report, is to stretch and widen the Giorgio platform for the next-gen Challenger and Charger. The new platform is also rigid enough to allow the automaker to add a convertible to its lineup, which could lend further credence to rumors of an upcoming Barracuda. Hopefully, the move to the new Giorgio platform doesn't delay the all-wheel-drive Challenger GT AWD or the wide-body, Hellcat-powered Challenger ADR. We'll just have to wait and see. Related Video: News Source: Automotive News - sub. req. Chrysler Dodge Coupe Performance Sedan FCA fiat chrysler automobiles