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Pony-car sales war: Mustang vs. Camaro vs. Challenger [UPDATE]

Update: An earlier version of this story misstated the 2015 Mustang's weight when compared with previous models. Additionally, we have added comments from Chevrolet in the text. The Ford Mustang has blown past the Chevy Camaro as America's best-selling pony car, and in June, it wasn't even close. The 'Stang outsold the Camaro 11,719 to 8,611 cars. The Camaro remained ahead of the Dodge Challenger, which sold 6,845 units. Even though the Camaro did post an 11.5-percent sales improvement in June, the competition is arguably stronger than at anytime since the 1970s muscle-car era. The Mustang's sales leapt a whopping 53.6 percent, while the Challenger saw a gain of 56 percent. Several factors are weighing down Camaro sales, including its lame duck status. Chevy is launching a new generation of the Camaro this year that's more than 200 pounds lighter, offers a new turbo four-cylinder engine option, and has a nicer interior than the outgoing model. Put simply: wait a few months and you can get a better car. It's also unlikely Chevy will jack up the price much, as it's historically kept the Camaro within reach of everyday enthusiasts. While Chevy fans wait in anticipation for their new sports car, Ford and Dodge have downshifted. The new Mustang, which went on sale last year, is faster and more sophisticated than its predecessor. It also offers a 2.3-liter EcoBoost four-cylinder, which Ford has credited for the Mustang's recent uptick and makes up 36 percent of the car's sales, Ford analyst Erich Merkle said. View 17 Photos June's performance allowed the Mustang to widen its sales gap with the Camaro this year. Through the first five months, Ford sold 68,290 Mustangs, a 54.4-percent increased compared with 2014. Chevy sold 42,593 Camaros, an 8.7-percent decrease. The Challenger – long the No. 3 pony car in sales volume – has seen its sales surge 41 percent this year to 37,011 units. Spokesman Monte Doran said Chevy expected that 2015 would be a "relatively soft year" for the Camaro. "Mustang is taking advantage of years' worth of pent-up demand for an independent rear suspension," he said. "When Camaro introduced an IRS, in 2009, it helped make us the best-selling performance car in America.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2020 Dodge Journey loses trims and colors, adds equipment

Update: A previous version of this article incorrectly stated that all-wheel-drive was available on the Journey. It has been discontinued for the 2020 model year. The text has been changed to reflect this. The 2020 Dodge Journey sticks with the formula that's served it for its entire 11-year lifespan so far, which is to say nothing more than incremental changes will usher in the new year. The lineup shrinks by half, the SE and GT trims going away, leaving the SE Value and Crossroad trims. The end of the Journey GT means the end of the 283-horsepower, 3.6-liter Pentastar V6 for the Journey, the two remaining models powered by the 2.4-liter four-cylinder with 172 horsepower and 165 pound-feet of torque shifting through a four-speed automatic. The SE Value sits on 17-inch steelies with wheel covers, the Crossroad rides on 19-inchers, and both models turn the front wheels only; the option of all-wheel drive has left the building. Both trims add new standard equipment, Rear Park Assist included on both, the Crossroad acquiring a sunroof. The color wheel for exterior hues loses two options, Destroyer Grey and Verde Oliva, leaving seven choices. The SE Value interior retains its choice of black or tan cloth, the Crossroads sticks with black only. SE Value and Crossroad will offer an option called the Popular Entertainment Group that installs different equipment depending on trim. For the SE Value, that will add a power driver seat, premium cloth seating, leather-wrapped steering wheel and shift knob, tri-zone temperature control, Uconnect Voice Command with Bluetooth, a 12-month subscription to SiriusXM Radio, interior observation mirror, and security alarm. On the Crossroad, the same package means navigation, heated front seats and steering wheel, six premium speakers and subwoofer, remote start, a universal garage door opener. Pricing hasn't been announced yet, but with the 11-year-old Journey selling itself as a value proposition — it's right there in the name — we don't expect much change from the $24,740 price of the 2019 SE Value.