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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2016 Dodge Viper ACR is ready to take a bite out of the Corvette Z06 [w/video]

The Dodge Viper ACR is back, and as Fiat Chrysler Automobiles tells it, it's the most venomous breed ever born. Before you get too excited, the 8.4-liter V10 produces 645 horsepower; five more than the standard Viper and five less than the supercharged Chevrolet Corvette Z06. It's unclear why Dodge didn't extract more from the huge engine, although we somehow imagine that certain people in Maranello, Italy had a say in the matter. Instead of blessing the ACR variant with bunches of extra output, Dodge instead turned to an aggressive aerodynamics package that it claims delivers nearly a ton of downforce at the Viper's maximum speed of 177 miles per hour. The total aero package includes an adjustable, twin-element, carbon-fiber rear wing, carbon-fiber diffuser, an extendable front splitter, and dive planes. Those big louvers on the hood? Yeah, they're removable, too. The "race-tuned" suspension uses coil-over Bilstein shocks that offer ten different settings and up to three inches of height adjustment. Kumho Ecsta V720 tires were built specifically for the Viper ACR, and come in 355/30 in back and 295/25 in front, with 19-inch wheels at all four corners. Along with the aero improvements, Dodge is claiming the Viper can pull a race-car-like 1.5Gs in higher-speed turns. Carbon-ceramic brakes with six-piston calipers add the stopping power that's greater or equal to the ACR's cornering performance. Dodge was also keen to reduce weight, taking some rather dramatic measures in the effort. The stereo has just three speakers, while the electric function was removed from the seats. Even the carpet has been replaced with a "lightweight" alternative. Finally, Dodge is offering up the innovative 1 of 1 customization it pioneered with the Viper GT earlier this year. That means that not only can you get the fastest Viper ever built, but it'll be entirely your own when you take delivery.

Watch Atieva's electric van outrun a BMW i8 and Dodge Viper

A little while back, automotive startup Atieva drag raced its electric van, called Edna, against a Tesla Model S and a Ferrari California in order to compare its performance against known and revered mechanical athletes. Again, the Silicon Valley-based company is putting its prototype up against electrified and conventionally powered performance vehicles on the drag strip. Last time around, Edna, the Mercedes-Benz Vito van equipped with a 900-horsepower, all-wheel-drive powertrain, bested both of its foes. In that showcase, Edna was hitting 60 mph in a little over three seconds. Comparatively, BMW lists the i8's 0-60 time at 4.2 seconds, though Road & Track clocked it at 3.8 seconds, with a quarter-mile time of 12.3 seconds. The Viper does 0-60 in 3.4 seconds. Before you even watch the video above, you can imagine how it will end, as the retuned Atieva Edna rips 0-60 mph in 2.94 seconds. Atieva clocked the quarter mile at 11.3 seconds at 117 mph. It's worth noting that driver skill can have a lot to do with a car's straight-line performance. We've witnessed Viper's elapsing the quarter mile in well under 12 seconds, which means it should be quicker in this test than the i8, if not the Edna. Still, the performance showcased in the video is exceptional. To improve Edna's stats, Atieva says it has used testing data to fine tune its AC induction motors at higher speeds once it got low-speed performance locked in. After testing in the hot California sun, including the race you see above, Atieva drove Edna 90 miles home with range to spare. As for production plans, Atieva will put this powertrain into a sedan slated for sale in 2018. In the meantime, the company will keep testing and tuning its working prototype, and has even invited the public to put their cars up against Edna in future sessions. Related Video: Related Gallery 2015 BMW i8 in Petoskey, MI News Source: Atieva, YouTube: Atieva via Electrek Green Motorsports BMW Dodge Automakers Electric Future Vehicles Videos drag race atieva