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Dodge celebrates big B-day with 100th Anniversary Editions muscle cars

Being in business for 100 years is a HUGE milestone, so we hope Dodge has more in mind to celebrate its centennial than just a special edition package for the 2014 Charger and Challenger. Called the 100th Anniversary Edition package, this collection of cosmetic enhancements will be available in limited quantities for both cars at a cost of $2,500.
Ordering a Charger or Challenger with the 100th Anniversary Edition package means starting with either a V6-powered SXT Plus or V8-powered R/T Plus model. They can each be ordered in many colors, but only the High-Octane Red Pearl Coat above is an anniversary exclusive. Each car also comes with an anniversary-exclusive set of 20-inch, five-spoke wheels with what Dodge calls "Granite Crystal pockets," a texture that's also mirrored on each car's grille.
Of course, there are commemorative badges galore affixed to the exterior of each car, including "Dodge Est. 1914" fender badges and "100" logos on the center caps of each wheel. The styling theme of each car's interior is a bit more interesting, with Dodge designers trying to evoke "the patina and machinist legacy of John and Horace Dodge," the company's founders. To that end, the leather interior can be had in Molten Red or Foundry Black Nappa, and each features a custom cloud overprint that makes the hide look like a working man's dirty dungarees. Designers also used brass-colored accent stitching on the interior's leather trim pieces, and affixed more "Dodge Est. 1914" badges to the front seat backs and floor mats. We do like the flat-bottomed steering wheel, and the Challenger 100th Anniversary Edition gets exclusive white gauges faces and the Charger black. The "100" on each car's speedometer is also highlighted in red.

The final-year Viper special editions sold out so fast Dodge is adding more

Viper collectors don't mess around. After Dodge opened ordering for its 25th anniversary 2017 Viper models – some of the last ones that will be built – all of the cars were spoken for in just five days. The company managed to sell 206 cars, an average of about 41 per day. Compare that to the 241 Vipers sold through May of this year and you can see why special editions make good business sense. Demand was so strong that Dodge will add a sixth special-edition for the Viper's last year of production. Within the group of five initial special packages, the winner was the 1:28 Edition ACR; all 28 went in 40 minutes. Dodge sold the 31 VooDoo II Edition ACRs in two hours, while 25 Snakeskin Edition GTCs and 100 GTS-R Commemorative Edition ACRs took two days to sell out. The 22 Dodge Dealer Edition ACRs took five days – apparently the dealers were too busy taking orders for the other 184 cars they didn't have time to order their own. The additional anniversary car is called the Snakeskin ACR. Dodge will build "up to" 31 of them, which we're pretty sure means exactly 31 if the previous demand is any indicator. The count matches the 2010 run of Snakeskin ACRs and will take the final-edition total to 237. We don't have any photos of that one yet, but you can get a good idea of what it will look like from the Snakeskin GTC. This one features Snakeskin Green paint, obviously, with a custom snakeskin-patterned SRT stripe, the ACR Package, the Extreme Aero Package, carbon-ceramic brakes, the ACR interior, a serialized Snakeskin badge on the instrument panel, and a custom car cover with the owner's name by the door. It will be available to order in the middle of this month, which means it will be sold out well by the end of the month. Chances are these and many of the others will go to mega-collectors like Wayne and D'Ann Rauh of Texas, who, at last count, owned 79 Vipers. Seventy-nine. Like we said, Viper collectors don't mess around. Related Video:

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