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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

FCA recalls 15k Grand Cherokees, Durangos over brake issues

The Basics: Fiat Chrysler Automobiles is recalling 14,768 examples of the Jeep Grand Cherokee and Dodge Durango, both from the 2015 and 2016 model years, and built between December 9, 2015, and January 14, 2016. The Problem: The left front brake caliper on some vehicles may have been made from the wrong type of iron, and could be prone to crack. A cracked brake caliper may not function properly. Injuries/Deaths: None reported. The problem was discovered by the automaker during testing. The fix: Dealers will need to check the casting date of the component in question, and if necessary, replace the brake caliper. The schedule for carrying out the recall service has yet to be outlined. If you own one: Expect to hear from the manufacturer to arrange an appointment with your local dealer. Related Video: RECALL Subject : Front Left Brake Caliper May Break Report Receipt Date: MAR 23, 2016 NHTSA Campaign Number: 16V168000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 14,768 Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2015-2016 Jeep Grand Cherokee and Dodge Durango vehicles manufactured December 9, 2015, to January 14, 2016. In the affected vehicles, the left front brake caliper may crack due to being made from an incorrect material. CONSEQUENCE: A cracked brake caliper may lengthen the distance needed to stop the vehicle and increase the risk of a crash. REMEDY: Chrysler will notify owners, and dealers will inspect the front left brake caliper and depending on its casting date, replace it, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is S16. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

What's the deal with Chrysler demanding colleges crush their Vipers? [w/video]

Students and teachers at a Washington community college are up in arms following an order from Chrysler that it must destroy the pre-production Dodge Viper that was donated to the school's automotive technology program ten years ago.
The Viper in question is said to be the fourth off the production line, based on its VIN, and has had its emissions controls disabled, allowing its ten-cylinder engine to produce 600 horsepower, according to a report from Yahoo! Autos. As one of the first Vipers ever produced, the school's AT instructors claim it could be worth $250,000 in a museum, while a local news report purports that Jay Leno once tried to purchase the car, but the sale was prevented by Chrysler.
As pointed out by our friends at Autobytel, though, there are a lot of things in this story that don't quite add up. Immediately noticeable from the news report embedded below - which shows the car at South Puget Sound Community College - is that the car in question is not a 1992 model. When the Viper went on sale in 1992, it was only available as an RT/10 with a (flimsy) soft top, like the red car shown above. But the car featured in the report from KING5 News (inset image) is clearly a hardtop Viper GTS, which didn't enter production until 1996. And even if, as reported by a local newspaper, the hardtop featured is a prototype, it doesn't explain the lack of another iconic feature of the first Vipers - their distinctive side pipes. This kind of pokes holes in the school's argument that this is the fourth Viper to ever roll down the line. At best, this appears to be a pre-production Viper GTS.