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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Dodge Durango gets the Blacktop treatment

The Dodge Durango is getting a meaner, more aggressive look as it becomes the latest model from the brand to wear the Blacktop Appearance Package. The upgrades are strictly cosmetic, but they lend the SUV a more assertive demeanor that some buyers like.
Available on the SXT, Limited and R/T (shown above) models, all Blacktop Durangos get black 20-inch wheels, dual exhaust, bod- color fascia and gloss black trim. The grille surround, air dam, mirrors and headlight surrounds all get the inky treatment, as well. The improvements add $1,590 to the cost of the SXT. They come to $1,990 on the Limited but also include HID headlights with LED running lights and a leather interior. Finally, R/T buyers only need to pay $295 for the upgrades. The Blacktop Durango hits showrooms this October.
If you're already in the market for a Durango but want a dash more style with no added performance, the Blacktop might not be a bad way to go. It certainly gives the SUV a bit more edge than it has in stock form. Scroll down to read the full release.

Man crashes car through store window, says he needs a beer

Police body cameras captured a chaotic scene at a Cleveland-area convenience store after a man drove his car through the front of the store and barricaded himself in a walk-in cooler. According to WJW, the Convenience Mart in Rocky River, Ohio, had just closed in the early hours of May 7 when a black Dodge Challenger barreled through the security bollards at around 40 miles per hour and crashed through the front window. Police arrived to find the car parked in the store with its hazards on, the store clerk trapped beneath debris, and no driver. The clerk told officers the driver got out, told the clerk that he needed a beer, then wandered into the walk-in cooler. Officers found the driver barricaded inside the cooler. A tense standoff ensued with the agitated, confused man, who dared the cops to shoot him. Police learned he was suffering PTSD-related issues from his military service and job with the Federal Protective Service. "The conversation he was having with the police was deranged, consistent with somebody who was going through a mental crisis," RRPD Chief Kelly Stillman told WJW. Eventually, an officer was able to use a taser on the man, who put up a fight but was eventually subdued. He faces charges that include DUI and reckless driving. Thankfully, the store clerk escaped relatively unscathed. His life was saved by a deli case that absorbed the impact of the car and sheltered him from falling debris. "Had the car been over a couple more feet, he was hurt, it could have been serious bodily injury, even possibly death. I mean that's a four, five thousand pound automobile coming at 30, 40 miles an hour. He was lucky, very lucky," said Chief Stillman. Related Video News Source: WJW Auto News Dodge cleveland challenger