Extra Clean Work Series Truck! 1 Owner Fleet Maintained Runs Excellent ! Save $$ on 2040-cars

Auto blog

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Daily Driver: 2015 Dodge Charger SRT Hellcat

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Dodge Charger SRT Hellcat, reviewed by Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey, everybody. It's Greg Migliore and today I am driving a 707-horsepower Dodge Charger. That can only mean one thing: I'm driving the Hellcat. Naturally, the spotlight feature of this car is the 6.2-liter supercharged Hemi V8. Makes 707 horsepower and 650 pound feet of torque. [00:00:30] Now naturally the engine sounds great and you can hear all of those horses going out the exhaust in back, which I think the Dodge guys have tuned really well. I think it's got one of the more unique sounds in the industry. All that horsepower will do that, but they've tuned it so there's a low kind of growl, and then it burbles and it's angry [00:01:00], it's visceral. I like it. It's intoxicating. It's different than other muscle cars. It's different than European exotics. I think it sounds great. I'm driving in sport right now which allows me to use the paddle shifters. I think it sounds a little better and the shifts of the eight-speed automatic transmission are a little bit more aggressive. For such a powerful car, Dodge did a nice job of tuning it to be actually pretty drivable. I just took a corner right there and the [00:01:30] steering offers you satisfying weight to your inputs. It's a little bit of a heavier steering, especially compared to some of the earlier generation Chargers. It's sporty, but it's not crazy. The design of the Dodge Charger is a critical element. That's why a lot of people buy this car, is it gives them that muscle car heritage look. The Hellcat has some special design cues that are also functional. You've got a couple of extra air intakes up front, keeps everything cool and breathing, the air flowing through; a nice spoiler in back [00:02:00] that helps keep the aero, and the downforce keeps you on the ground. The HID projector headlights really pop, especially at night, and in back you've got the LED taillights that spread out wide across the back end of this car like some of the great Chargers of the past. This car rolls on 20-inch black wheels with a spiderweb design. I think they look good. They're kind of low-key, which I think is great.

Mopar '13 Dart will roll into Chicago next week

We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.
Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.
Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.