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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Indications of 825 hp and emissions issues for Hellcat called 'speculation' by Chrysler

The 2015 Dodge Challenger SRT Hellcat is probably one of the hottest cars of the moment mostly because of its insane, 707-horsepower supercharged V8. However, there are conflicting reports coming out that the powerplant might be having problems with its emissions compliance and may be capable of even more power.
Jalopnik says that an unnamed source within Fiat Chrysler Automobiles told it that the Hellcat was having problems meeting emissions standards at its 707-horsepower tune. The person claimed that the automaker has been testing the V8 with different types of sensors, possibly to make it a bit cleaner in the future. Autoblog spoke to SRT spokesperson Dan Reid, and he said about the claimed poor emissions, "It's totally speculation."
The source also claimed that the Hellcat had been dynoed at a monumental 825 horsepower, internally. Based on the other rumor, though, it's hard to imagine the engine being emissions compliant like that. Autoblog also asked Reid about this speculation about more power and was told, "They are totally speculating about that."

Car that screams on the street of dreams: Cruising Woodward in a Hellcat | AutoblogVR

If you love cars, you've probably at least heard of the Woodward Dream Cruise. Millions of people make the pilgrimage to Woodward Avenue with thousands of cars every year. Obviously the Dream Cruise is amazing, but you don't need to wait for the official Cruise to experience Woodward. In this episode of AutoblogVR, join Greg Migliore as he drives up and down the street of Dreams in a Dodge Charger Hellcat. Greg starts the drive by talking about how epic his chariot is. The Dodge Charger Hellcat has a 0-60 time of 3.7 seconds and a price tag of only $65,945. Of course the Hellcat's true power couldn't be unleashed driving along the historic road, but that didn't dampen Greg's spirits. After all, driving on one of the first patches of paved road in America is a pretty great experience no matter how fast you're going. After giving a bit of a history lesson and explaining the significance of Woodward to the Hellcat specifically, we get to one of the best ways to experience Woodward - tracking down some of the best food! Greg pops in to his favorite pub and gives us a tour, but one pub is just the tip of the iceberg. With all of the culture along the 27-mile span, this road is a must-drive for any car enthusiast. But if you can't make it out, experiencing it in 360° VR is the next best thing. Each month, new episodes will launch on the AutoblogVR App. We'll be posting them here on Autoblog, but for the best experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Dodge Coupe Performance Videos VR Original Video