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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Man crashes car through store window, says he needs a beer

Police body cameras captured a chaotic scene at a Cleveland-area convenience store after a man drove his car through the front of the store and barricaded himself in a walk-in cooler. According to WJW, the Convenience Mart in Rocky River, Ohio, had just closed in the early hours of May 7 when a black Dodge Challenger barreled through the security bollards at around 40 miles per hour and crashed through the front window. Police arrived to find the car parked in the store with its hazards on, the store clerk trapped beneath debris, and no driver. The clerk told officers the driver got out, told the clerk that he needed a beer, then wandered into the walk-in cooler. Officers found the driver barricaded inside the cooler. A tense standoff ensued with the agitated, confused man, who dared the cops to shoot him. Police learned he was suffering PTSD-related issues from his military service and job with the Federal Protective Service. "The conversation he was having with the police was deranged, consistent with somebody who was going through a mental crisis," RRPD Chief Kelly Stillman told WJW. Eventually, an officer was able to use a taser on the man, who put up a fight but was eventually subdued. He faces charges that include DUI and reckless driving. Thankfully, the store clerk escaped relatively unscathed. His life was saved by a deli case that absorbed the impact of the car and sheltered him from falling debris. "Had the car been over a couple more feet, he was hurt, it could have been serious bodily injury, even possibly death. I mean that's a four, five thousand pound automobile coming at 30, 40 miles an hour. He was lucky, very lucky," said Chief Stillman. Related Video News Source: WJW Auto News Dodge cleveland challenger

Junkyard Gem: 1963 Dodge Dart two-door sedan

The 1963-1966 Dodge Dart, sibling to the Plymouth Valiant, was sturdy, cheap, and easy to drive, and it sold very well. Here's a worn-but-solid example of the two-door '63 Dart sedan, spotted in a Denver-area self-service wrecking yard. The only transmission choices for the Dart this year were a three-speed manual and an automatic controlled by Chrysler's famous dash-mounted pushbutton shifter. These shifters worked surprisingly well, even when used for road racing. Starting in the 1964 model year, the Dart could be purchased with a 273-cubic-inch V8 engine, but in 1963 Dart buyers had but two engine choices: a slant-6 displacing 170 cubic inches and good for 101 horsepower and a slant-6 displacing 225 cubic inches and making 145 horsepower. This car has the big engine. This is one of the most reliable engines to come out of Detroit, period. The interior is pretty beat, but the metal isn't rusty. You'd think that someone would have rescued this car long before it came to this sorry end, but perhaps Dart restorers only want numbers-matching V8 cars these days. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "The new kind of compact in the large economy size."