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Dodge Viper recall requires small-handed mechanics

It has been over a year since Chrysler first announced its recall of 3,660 2003-2004 Dodge Vipers because the airbag could suddenly deploy. The repairs are finally beginning, and it appears to be a nightmare for mechanics.
According to the automaker's filing with the National Highway Traffic Safety Administration, the airbag control module can fail, which causes the bag or the seatbelt pre-tensioner to deploy without warning. It took over a year to design the new parts, according to The New York Times. However, Chrysler finally has a new "jumper harness with an in-line diode filter circuit" ready to fix the problem.
The dilemma now moves to the mechanics who have to actually install the part. A 47-step guide from Chrysler explains that the procedure should take about two hours. It's not an easy job, though. Most of the dashboard has to be taken apart, and the instructions include this helpful bit of advice: "Installing the jumper harness and filter box into position is not an easy task. Patience, perseverance, and small hands are required." We wish the best of luck to them. The fix comes just in time for the Vipers to enjoy the summer sun.

NHTSA investigating Chrysler for airbags, ignition switches

Chrysler is being targeted by the National Highway Traffic Safety Administration in a pair of actions that focus on over 1.2 million Jeeps, minivans and crossovers.
The first is a "preliminary investigation" that focuses on an airbag issue afflicting the Jeep Commander built in model years 2006 and 2007 and Grand Cherokee from 2005 to 2006. In total, 700,000 vehicles could potentially be affected. It's not entirely clear what the airbag issue is, with The Detroit Free Press simply stating that the restraint systems in the affected Jeeps may be "faulty."
The other investigation is what's called a "recall query" and it covers a problem that General Motors should be familiar with. In this case, there could be a problem with the ignition switches of 525,000 vehicles, ranging from 2008 to 2010 Chrysler Town & Country and Dodge Grand Caravan minivans, to the 2008 to 2010 Dodge Journey crossover. Again, it's not entirely clear what sort of behavior prompted the 32 complaints that NHTSA has received on these vehicles.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.