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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Dodge Journey gets more SUV-like look with new Crossroad model

Looking to play up its aging three-row crossover, Dodge will introduce a new model for its Journey franchise at next week's Chicago Auto Show. The 2014 Dodge Journey Crossroad will be a new trim level positioned between the SXT and Limited, and it will be distinguished from other Journey models thanks to a handful of styling add-ons.
Plucking a page right out of the appearance playbook of the Ford Explorer Sport, the Journey Crossroad gets a meaner, more SUV-like demeanor. The Journey has often straddled the line between tall wagon and crossover, but this new trim goes a long way toward skewing its visuals toward the utility vehicle end of the spectrum. That's thanks largely to the Platinum chrome exterior trim on its roof rails and side sills, unique fascias, smoked headlights and taillights and, of course, those black 19-inch wheels. Inside, the Journey Crossroad will get a similar treatment, with darker, Liquid Graphite accents throughout the cabin, and the model will also come standard with leather seats (which Dodge says are a new design), and Chrysler's giant 8.4-inch Uconnect screen.
The 2014 Journey Crossroad goes on sale this spring with a starting price of $24,995 (*not including $995 for destination) for the four-cylinder, front-wheel-drive model, but Dodge says that the model will also be offered with more power and capability from the optional 3.6-liter Pentastar V6 and all-wheel-drive. Scroll down for the full press release, and check back next week for our live coverage from Chicago.

Dodge Challenger SRT Demon TransBrake eliminates the need for brake torquing

Performing the perfect launch is key to drag racing. In order to get consistent starts, the engineers behind the Dodge Demon developed TransBrake, a system that holds the output shaft of the automatic transmission to keep the vehicle stationary until launch. Rather than the traditional method of two-foot brake torquing, the system is triggered by pulling the shift paddle for quick and consistent launches. According to Dodge, the main benefit of TransBrake versus a two-foot setup is a quicker power delivery and higher engine launch torque potential. The system gives brake-free launches up to 2,350 RPM, a 105-percent increase in launch boost pressures, and a 120-percent increase in engine launch torque. Dodge also claims that using the paddle provides a 30-percent better reaction when compared to using your feet. In addition to shifting duties from your feet to your hands, the Demon's TransBrake will preload the driveline. Torque is loaded at the wheels, not the transmission. That means full torque delivery 150 milliseconds after the shift paddle is released. It should also help reduce the driveline shock that occurs when those 315 section rear tires get near-instant grip. The reveal is coming near. Continue checking out Autoblog and ifyouknowyouknow.com every Thursday until the New York Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New York Auto Show Dodge Coupe Performance drag racing dodge demon dodge hellcat drag strip