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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Watch the Dodge Charger SRT Hellcat verify its 204-mph top speed

The industry is producing some ridiculously fast four-doors these days, from the Porsche Panamera and Maserati Quattroporte to the Mercedes E63 AMG and BMW M5. But the fastest of them all doesn't cost six figures. It doesn't even come from Europe. It's made right here in North America, by a US automaker. And it starts at under $64k. We're talking about the Dodge Charger SRT Hellcat, the Pentastar muscle sedan with the 6.2-liter supercharged V8 and its 707 horsepower. Dodge claims it's the "quickest, fastest, most powerful [production] sedan ever," and they're not just blowing smoke... or smoking tires. During the final stages of development, engineers from Auburn Hills took a bone-stock, Hellcat-powered Charger out to a seven-mile oval for a top speed run and they filmed the occasion for posterity. The result? 206.9 miles per hour with the wind, 202.2 against it, for a two-way average top speed of 204.55 mph. Chew on that, imports.

Dodge recalling 2k SRT Hellcat Challengers and Chargers for fuel leak

Bad news for fans of the obscene output of the Dodge Hellcat twins, as FCA has announced a voluntary recall of both 707-horsepower variants of the 2015-model-year Charger sedan and Challenger coupe. According to FCA, a total of 2,211 cars are being recalled after a dealer discovered a "possible fuel leak" during a pre-delivery inspection. Despite getting cleared by suppliers, FCA claims its engineers found "improperly installed" hose seals. Owners of affected vehicles will receive notification and be asked to report in for repairs. Of the vehicles affected, the overwhelming majority, 2,012, were sold in the US market. The remainder were sold in Canada (148), Mexico (30) and just 21 outside of North America. Scroll down for the official release from FCA. Related Video: Statement: Hose Seals March 1, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 2,211 cars globally to replace fuel-delivery components that may leak. An FCA US dealer alerted the Company to a possible fuel leak following a pre-delivery vehicle inspection. These components had passed the supplier's leak-testing, but FCA US engineers launched an investigation and discovered certain hose seals may have been improperly installed. The Company is unaware of any related injuries, accidents or customer complaints. Affected are model-year 2015 Dodge Challenger SRT coupes and Dodge Charger SRT sedans equipped with 6.2-liter V-8 engines. There are an estimated 2,012 in the U.S.; 148 in Canada; 30 in Mexico and 21 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service. Customers with questions or concerns may call the FCA US Customer Information Center at 1-800-853-1403.