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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Challenger SRT Hellcat #0001 raises $825,000 for charity

$60,000 doesn't strike us as a lot to pay for a muscle car with 707 horsepower on tap. $825,000... now that's a different story. But, according to the official SRT blog, that's how much one generous and eager buyer paid for the privilege of getting his (or her) hands on the very first new Dodge Challenger SRT Hellcat.
Decked out in Stryker Red paint that's usually reserved for the Viper, the supercharged Challenger bearing the VIN 0001 went up for auction at the Mandalay Bay hotel and casino in Las Vegas on Saturday under the auspices of Barrett-Jackson. By the time bidding ended, the gavel dropped at $825,000 - nearly 14 times the sticker price - 100 percent of which will benefit Opportunity Vehicle, a charity that aids the intellectually handicapped in the Las Vegas Area.

Burglars target Detroit-area dealership, steal Hellcat from showroom floor

A crew of Detroit car thieves seriously upped their game this week after stealing a Hellcat Challenger straight off the showroom floor. According to CBS Detroit, at around 1:00 am on January 24, a crew of burglars hit the Snethkamp Ram City dealership in Highland Park, MI. In full view of surveillance cameras, the burglars smashed a large glass door that led to the showroom floor and within seconds made off with a $75,000 Dodge Challenger SRT Hellcat. First they pushed the car through the broken door and out on to Woodward where a van was waiting. The van then pushed the car to a waiting tow truck and, just like that, the car and the crooks were gone. "It looks like they had about a minute and 30 seconds to open the door and push the car out, and then we see another car pushing it away," owner Mark Snethkamp told WWJ. "We've got some really good video and I'm shocked that the Highland Park police didn't catch them because they were here very shortly right after them." Snethkamp also told WWJ that they haven't had a break-in at the dealership like this since the 90s. Both the car and the suspect remain at large, and the Detroit Police Department are encouraging anyone with information to call either DPD or the Help Eliminate Auto Thefts (HEAT) tip line. VIDEO-2: Not gone in :60 but :90. Thieves still a $75,000 @DodgeHellcat off the showroom floor in #HighlandPark. @WWJ950 @CBSDetroit pic.twitter.com/8FvDkgboJ5 — Vickie Thomas (@VickiethomasWWJ) January 24, 2017 News Source: CBS Detroit Auto News Dodge Coupe Performance Detroit thieves challenger burglary