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2015 Dodge Charger priced from $27,995, Hellcat from $63,995*

Ladies and gentlemen, let's get the most salient bit of information out of the way right off the bat: $63,995*. That's the amount of money Dodge dealers will be asking for (at the very least, naturally) for a 2015 Charger Hellcat (*plus $995 for destination on all pricing figures). That rather reasonable sum will bring home its buyer a 6.2-liter Hemi V8 engine boasting a supercharger to post such gaudy figures as 707 horsepower and 650 pound-feet of torque, leading to a top speed of 204 miles per hour to go along with an NHRA-certified quarter-mile time of 11.0 seconds.
With that out of the way, the rest of the 2015 Dodge Charger pricing information breaks down as follows: $27,995 will deliver a sedan with a 292-horsepower 3.6-liter Pentastar V6 engine, mated to an eight-speed automatic transmission. Moving up one step of the ladder nets the buyer an SXT model with the same engine, but a nicer chunk of technology and optional equipment for a $2,000 premium. All-wheel drive adds another $3,000. Hemi V8-powered R/T models now boast an eight-speed transmission bolted to the same well-loved 370-horsepower engine as before, for a base price of $32,995.
The SRT 392 model that had hitherto been the top-performing Charger brings with it an asking price of $47,385 while bargain hunters can equip a Charger R/T Scat Pack machine with that same 485-horsepower 6.4-liter Hemi, albeit with somewhat less posh interior bits and pieces, the removal of the 392's adjustable suspension and hi-po wheel and tire package for $39,995.

2015 Dodge Charger SRT Hellcat revealed [UPDATE]

Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.