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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Defiance Dodge Charger, saving Earth from aliens isn't clean work [w/video]

You'll be forgiven for not having heard about the TV show Defiance - it actually hasn't aired its first episode yet. The new science fiction show about an alien war against Earth in the near future seems like a perfect fit for the SyFy channel, and, apparently one that Dodge saw as a slick marketing opportunity for its Charger sedan.
Here in Chicago, Dodge has given a large corner of its show stand to the Defiance Charger, a car that won't be skipped by any Mad Max fans in attendance at this year's show. The Charger boasts one hell of a gnarly patina under a confusingly welded cage of tube steel, as well as window bars, a grille guard in front, and big, knobby truck tires. There aren't any obvious guns or turrets on the outside of the vehicle, so we can only hope that the characters driving it go well-armed.
Look for the Charger to make its star turn in Defiance when the series premieres on SyFy on April 15 at 9:00 PM EST. Also, there's said to be a Defiance video game in the works, too, so you may get a chance to steer the burly Dodge for yourself. Find a trailer for the show, below, as well.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.