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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge CEO and Gas Monkey Garage dissect the 10-second Challenger Hellcat

So far, whenever we've seen the 2015 Dodge Challenger SRT with its 707-horsepower, supercharged Hellcat V8, the muscle car has been smoking its tires. Dodge is finally proving that the SRT can do more than ruin perfectly good sets of rubber, though. In it's latest video, company CEO Tim Kuniskis hands the Hellcat off to the guys from Gas Monkey Garage to show how quickly the automaker's most powerful model can make it down the drag strip.
Of course, the only fitting contender to race against Dodge's latest top muscle car is its grandpa - a Hemi-powered 1971 Challenger, in this case. Before getting to the main event, the hosts also show off some of the SRT's unique features like the blanks in the grille that feed the intercoolers. We'll go ahead and spoil that the Hellcat makes its pass in the 10-second range, and the video admits the tires on the production version would take just a touch longer to cover the quarter-mile. However, you have to watch film to see just how quick it actually goes. Scroll down to see a classic example of American muscle drag racing against its modern legacy.

Jay Leno drives the Demon-powered SpeedKore carbon fiber Dodge Charger

Jay Leno drives all sorts of wild vehicles on his TV and YouTube series "Jay Leno's Garage," from concept cars to classics. Although many of the vehicles are museum quality, they don't all come through in straight by-the-book factory form, as Leno often likes to highlight the creative and insane builds from premium speciality aftermarket shops. One of his favorites is SpeedKore, which recently dropped by with its carbon-fiber-bodied 1970 Dodge Charger Evolution. After cementing itself as one of the best builds of the year at SEMA 2018, the high-performance Charger paid Leno a visit to show off its immaculately assembled blend of classic and modern Dodge. It's not the first time SpeedKore has stopped by, as they've previously shot videos together of the 1967 Chevrolet Camaro, the 2016 Ford Mustang Shelby GT350R, and the 1970 Dodge Charger Tantrum. The Charger featured here wears its Evolution name because it is an updated take on the Tantrum build (which had 1,650 horsepower, by the way), but the two are quite different. The Charger Evolution uses numerous parts from Dodge's recent superstars, the Challenger SRT Hellcat and the Challenger SRT Demon. In fact, it's one of the only ways in the world to drive a Demon engine with a manual transmission. Under the hood is the 6.2L Supercharged Hemi V8 from a Demon pre-production car, and SpeedKore has tuned it up to 966 horsepower. It pairs with a Tremec M6 6060 six-speed transmission from the Hellcat. At full bore, the whine of the supercharger paired with the grumble from the custom stainless steel SpeedKore exhaust headers makes for a thrilling, if not unharmonized, battle cry. Whereas some restomods have cut corners, shoddy build quality, or imperfect fittings, Leno notes that SpeedKore's work is top-notch, despite the entire exterior body and many pieces of the interior being fully replaced with glossy clear-coated exposed carbon fiber. According to SpeedKore Vice President Dave Salvaggio, the Charger weighs about 3,400 pounds. Check out the full video above or read full details from our time with the car at SEMA. And as a bonus, Autoblog photographer Drew Phillips recently got to spend a day shooting the Charger. His gallery of photos appears below. Speedkore 1970 Dodge Charger View 53 Photos