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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Stellantis reports surprising 2020 results, is 'off to a flying start'

MILAN — Low global car inventories and cost cuts should boost Stellantis's profit margins this year, though a shortage of semiconductors and investments in electric vehicles could weigh on results, the newly-formed automaker said on Wednesday. The forecast came as Stellantis, created by the January merger of Peugeot-maker PSA and Fiat Chrysler (FCA), reported better-than-expected results for 2020 that sent its shares up around 3% in morning trading. "Stellantis gets off to a flying start and is fully focused on achieving the full promised synergies (from the merger)," Chief Executive Carlos Tavares said in a statement. Stellantis is the world's fourth largest carmaker, with 14 brands including Fiat, Peugeot, Opel, Jeep, Ram and Maserati. It said 2021 results should be helped by three new high-margin Jeep vehicles in North America and a strong pricing environment there. The U.S. market has driven profits for years at FCA and starts off as the strongest part of Stellantis. The group's guidance assumes no more significant lockdowns caused by the global COVID-19 pandemic, which shuttered auto plants around the world last spring. Stellantis should also get a lift as its starts to implement a plan aimed at delivering over 5 billion euros a year in savings, without closing any plants. Tavares has also pledged not to cut jobs. But a pandemic-related global shortage of semiconductors, used for everything from maximizing engine fuel economy to driver-assistance features, could hurt business. Auto industry executives have said the shortage should ease by the second half of 2021. Stellantis said its "electrification offensive" could also weigh on results this year. Automakers are racing to develop electric vehicles to meet tighter CO2 emissions targets in Europe and this week Volvo joined a growing number of carmakers aiming for a fully-electric line-up by 2030. Stellantis plans to have fully-electric or hybrid versions of all of its vehicles available in Europe by 2025, broadly in line with plans at top rivals such as Volkswagen and Renault-Nissan, although Stellantis has further to go to meet that goal. The carmaker is targeting an adjusted operating profit margin of 5.5%-7.5% this year. That compares with a 5.3% aggregated margin last year: 4.3% at FCA and 7.1% at PSA excluding a controlling stake in parts maker Faurecia, which is set to be spun-off from Stellantis shortly.

The Dodge Demon gets a Drag Mode and a lesson in Newtonian physics

It's Thursday morning, which means we have more news on the upcoming Dodge Demon, the pumped-up Challenger Hellcat variant that's looking to cause mayhem at a drag strip near you. This week's video, "Third Law," shows the Demon's revised suspension in action and displays another one of SRT's cryptic messages. Dodge claims that the 6.2-liter supercharged Hemi V8 in the Hellcat twins is compromised because it's fitted to a car that needs to be comfortable on the street in addition to a performer on the drag strip. Not so with the Demon, as Dodge says the car is "designed to be highly competent in all drive modes and configurations," including the all-new Drag Mode. Dodge says details about the new mode will trickle out over the next few weeks, but all the info this week focused on suspension. The "Third Law" in this week's title refers to Isaac Newton and motion: "When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body." We're not sure what Newton would have thought seeing the sidewall wrinkling Nitto NT05R drag radials in action, but he'd probably have a reaction of some sort himself. An ideal suspension setup for the drag strip makes for a poor setup on the road. As Dodge puts it, the "old school" way to set up a drag car was to "get the quickest reacting springs upfront, the softest rebound front shocks that wouldn't restrict the springs' reaction, remove any restrictions (sway bar) and increase the compression of the rear shocks." This would give a car great front to rear weight transfer but made for very poor lateral direction control, meaning minor corrections were difficult. The Demon's Drag Mode will use electronics to give the car the best combination of launch and lateral stability. Dodge listed some of the parts to help aid in this goal. They also gave us a few equations that we can't make sense of. Let us know if you have any clues. Hardware: 35 percent lower rate front springs/28 percent lower rate rear springs 75 percent lower rate hollow front sway bar/44 percent lower rate rear sway bar Drag-tuned Bilstein Adaptive Damping Shocks Software: Rear = F/F and Front = F/S F/F – F/S maintained @ wide open throttle (WOT) F/F – F/F < WOT Traction control disabled/ESC maintained Result: 13.5=575@500 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.