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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Camel-power and Challengers | Autoblog Podcast #510

On this week's podcast, Mike Austin and David Gluckman are in a huddle room, because the studio was already taken. We talk about the Dodge Challenger GT all-wheel-drive and who would want one. (And a correction we'll mention in next week's podcast - the trunk lid on the Challenger does wrap around vertically for a decent-sized opening.) Then David has a new performance metric to introduce, proposed by Nissan. The episode wraps up with the traditional doling out of Spend My Money buying advice, with an update on the feasibility of the one-year Ferrari financial plan. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #510 Topics and stories we mention Dodge Challenger GT Long-term Mazda MX-5 Miata Mazda CX-5 Nissan Camelpower The Alchemist by Paolo Coelho Used cars! Rundown Intro - 00:00 What we're driving - 02:11 Camelpower - 17:28 Spend My Money - 24:39 Total Duration: 44:17 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Dodge Car Buying dodge challenger gt

Junkyard Gem: 1994 Dodge Caravan with manual transmission

The K Platform saved Chrysler from certain doom after the company's 1979 bailout by the federal government, and one of the most successful K-based vehicles was the one that spawned the American minivan craze in 1984: the original Dodge Caravan/Plymouth Voyager. Built all the way through the 1995 model year, these K-Caravans or K-Voyagers could be purchased with a four- or five-speed manual transmission, but just a handful were sold that way. Here's an extraordinarily rare late 5-speed example, spotted in a San Francisco Bay Area wrecking yard. The shifter location is a little awkward, requiring the driver to reach back a bit more than would be the case in, say, a Dodge Shadow (which shared the same powertrain). It's too bad that Chrysler never offered these vans with five-on-the-tree manuals. Even though plenty of Mitsubishi-V6-powered front-wheel-drive Chryslers of the late 1980s and early 1990s were available with manual transmissions (e.g., the Chrysler Laser/Dodge Daytona or the Plymouth Sundance/Dodge Shadow), Chrysler minivan shoppers who wanted a stickshift had to take the four-cylinder engine (either a Chrysler 2.2/2.5 or, in the early years, a Mitsubishi 2.6 Astron). This one has the naturally-aspirated 2.5-liter engine that went into so many Plymouth Acclaims and Chrysler LeBarons. In 1995, it was rated at 100 horsepower, which made for stately acceleration with a full load of passengers. For the 1989 and 1990 model years, a 150-horse turbocharged Chrysler 2.5 with 5-speed was the high-performance minivan setup... and you should let us know if you find a factory-built one. This is only the second example of a manual-trans-equipped 1990s Chrysler minivan I have found in the junkyard (the first was this '93 Voyager), and both vans were lightly-optioned El Cheapo models with cloth seats and hand-crank windows; the manual transmission was a bit cheaper than the automatic in those days. At least this one has air conditioning. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertising for these minivans tended to focus on price, price, price. Featured Gallery Junked 1994 Dodge Caravan with 5-speed View 18 Photos Auto News Dodge Minivan/Van dodge caravan