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2015 Dodge Challenger SRT Hellcat gets brace of new videos

Yesterday's big announcement focusing on the new Dodge Challenger SRT Hellcat had plenty of stuff going for it - information, pictures and the rabid enthusiasm that always accompanies such an eagerly anticipated reveal. What it was lacking, though, was a proliferation of videos of the new model.
Sure, yesterday's news came with one clip, but today, Dodge has come through with five videos. We've arranged them in what we think will be the most entertaining order, covering the powertrain, before moving on to exterior and interior design, then on to a full CGI dissection of the SRT Hellcat before capping things off with a piece on the non-supercharged Challenger SRT392.
Take a look below for all five videos, then head into Comments and let us know what you think.

2019 Dodge Challenger, Charger get retro Sublime paint options

Editor's note: An FCA spokesman wrote to clarify that Sublime will be available on all 2019 Challenger and Charger models, including Hellcats. The story has been updated accordingly. Dodge's SRT performance division wants those of us who live in the nation's midsection to look past the current subarctic temps that are causing everything from "frost quakes" in Chicago to temporary shutdowns at auto plants in Michigan and envision the upcoming muscle car season with its balmier cruising weather. To help with that vision, SRT announced it's bringing back the heritage-inspired Sublime color and making it available for the first time on all 2019 Dodge Charger and Challenger models to help your metal pop. The lime-green Sublime color debuted way back during the 1970 model year on most Dodge vehicles, and it returned in 2007 for a limited number of Charger R/T Daytona models, then again across the Challenger lineup for 2015. It even made an appearance in 2017 on the limited-edition Ram 1500 Sublime Sport pickup truck. Sublime will be available for all models, including the 2019 Charger Scat Pack, with its 392 Hemi V8, the 707-horsepower Charger SRT Hellcat and the 797-hp Challenger SRT Hellcat Redeye. The color also makes its return to the Challenger T/A for the first time since 1970. It joins an extensive palette of color options for both models that include Go Mango orange, Plum Crazy purple and B5 Blue Orders start in February. The brand will have examples of both models on display next month at the Chicago Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.