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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2020 Dodge Challenger Review & Buying Guide | The most muscular muscle car

Despite going more than a decade without a complete redesign, the Dodge Challenger is alive and well, and still worth your consideration. Primarily, it offers more of a classic muscle car experience focused on straight-line performance and comfort that its rivals from Ford and Chevy that skew closer to sports car dynamics. The Challenger has the brash, broad-shouldered design to match that muscle car feel, too. And its big body brings more space and practicality than the competition. The 2020 Dodge Challenger also has a few unique bragging points. It's the only one of the modern pony cars to offer all-wheel-drive, which is a boon to people living in snowy parts of the country. And the Hellcat Redeye is still the most powerful pony car on the market with a whopping 797 horsepower from its supercharged 6.2-liter V8. Of course, there is a multitude of other Challenger models beyond those two examples, though, with many customization options from colors to wheels and trim. We think pretty highly of them all, proving that just because something is getting on in years doesn't mean it's any less relevant.  What's new for 2020? The 2020 Dodge Challenger brings a small number of updates. There are new wheel designs for every trim except the base rear-drive SXT. Three new colors are available with typically excellent Mopar names: Hellraisin, Sinamon Stick and Frostbite. Dodge has also made some welcome efforts to spruce up the interior with stitched dash and door panels on leather-equipped Challengers, carbon fiber trim and faux suede options for V8-powered cars and caramel-colored Alcantara for the GT, R/T and R/T Scat Pack trims.   What's the interior and in-car technology like? The Challenger's interior certainly isn't as characterful and flamboyant as its exterior would suggest. The Mustang and Camaro are more interesting and distinctive inside. Still, there are some interesting design flourishes that spruce things up, from the base trim's standard houndstooth cloth to the two-tone leather choices available as options. Besides, we're not sure how flamboyant you need the interior to be in a car available in electric orange, blue, green and purple paint colors. Furthermore, what the Challenger interior may lack in visual pizzazz, it makes up for with space (see below) and technology. A 7-inch touchscreen is standard, but all trim levels have an 8.4-inch version available as an option or standard.

Dodge's final Viper and Demon join stage in a million-dollar auction

This past weekend, one of the ultimate auction double headers went under the hammer in Uncasville, Conn. The last Dodge Viper was paired with the last Dodge Demon, together with related memorabilia, resulting in a million-dollar hammer price. The winning $1 million bid will benefit the United Way charity in its entirety; the 10 percent buyer's fee will go directly to the American Heart Association, stated Barrett-Jackson, the auctioning company. The 1,485-horsepower auction was dubbed "The Ultimate Last Chance," and both of the cars on the stage were painted in the same Viper Red shade. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We know the power of the Dodge Viper and Dodge Challenger SRT Demon to put a smile on people's faces; we're smiling today because we know the power of this donation to the United Way," said FCA's Steve Beahm. "These particular vehicles mark the end of their eras as the last vehicles of their kind to be built; it's rare to have just one such vehicle cross the auction block, much less a pair at the same time." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.