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The Dodge Demon was developed under a cloud of smoke

The Dodge Demon needs no introduction. The car is so full of superlatives that most of it sounds unbelievable until you see and hear it in action. The car was revealed after months of teasers and cryptic messages, but the public weren't the only ones in the dark. From the start, the Demon's development was a closely guarded secret. There were even some within SRT that didn't know about the project. The people behind the car went through a lot of effort to keep it that way. At an event covering the finer details of the Demon's supercharged 6.2-liter V8, Dodge CEO Tim Kuniskis and SRT Powertrain Director Chris Cowland spoke about the smoke and mirrors used to hide the Demon's development. Work on the car progressed for nearly two years before it was made public, with just a small team having full access to the project. Numbers were altered. Secret meetings were held. SRT engineers worked nights and weekends while parts suppliers were given as little information as possible to move progress forward. Preliminary work on the Demon began in April of 2015, not long after the standard Hellcat hit the streets. The goal wasn't to create a faster Hellcat. Kuniskis said that would have been easy. They wanted a single-minded vehicle that could also be driven on the road. It's the same mindset that brought about the Dodge Viper ACR. Dodge wanted a car that could sell the brand to both enthusiasts and non-enthusiasts alike. 840 horsepower is going to raise anyone's eyebrows, including the Camry owner parked down the street. While preliminary work started in April, the final greenlight wasn't given until September. The project was originally going to revive the American Drag Racer, or ADR, name. When we saw the first hints of the Demon last fall, we labeled the spy photo above the Dodge Challenger ADR. It was set to have 10-percent more power and 20-percent more launch force than the already gut-punching Hellcat. It was also only going to have a quarter-mile time in the 10s, just slightly quicker than the Hellcat. Somewhere along the line, the team realized that the ADR wasn't enough. It was just going to be a Hellcat plus, and that wasn't exciting. The main goal was changed: 9s with light. Translated, that means a 9-second quarter mile with light under the tires (read: a wheelie). From that point forward, everything about the Demon's development, from power to suspension to weight, would be done in pursuit of that goal.

Ranking Dodge's Charger Hellcat with the fastest sedans in the world

"This is a car that most brands would never bring to market." - Tim Kuniskis
Dodge CEO Tim Kuniskis had reason to be confident, perhaps even a bit cocky at the reveal of his brand's newest halo car, the 2015 Dodge Charger SRT Hellcat. As he said simply, it's the "quickest, fastest and most powerful sedan in the world."

Watch Atieva's electric van outrun a BMW i8 and Dodge Viper

A little while back, automotive startup Atieva drag raced its electric van, called Edna, against a Tesla Model S and a Ferrari California in order to compare its performance against known and revered mechanical athletes. Again, the Silicon Valley-based company is putting its prototype up against electrified and conventionally powered performance vehicles on the drag strip. Last time around, Edna, the Mercedes-Benz Vito van equipped with a 900-horsepower, all-wheel-drive powertrain, bested both of its foes. In that showcase, Edna was hitting 60 mph in a little over three seconds. Comparatively, BMW lists the i8's 0-60 time at 4.2 seconds, though Road & Track clocked it at 3.8 seconds, with a quarter-mile time of 12.3 seconds. The Viper does 0-60 in 3.4 seconds. Before you even watch the video above, you can imagine how it will end, as the retuned Atieva Edna rips 0-60 mph in 2.94 seconds. Atieva clocked the quarter mile at 11.3 seconds at 117 mph. It's worth noting that driver skill can have a lot to do with a car's straight-line performance. We've witnessed Viper's elapsing the quarter mile in well under 12 seconds, which means it should be quicker in this test than the i8, if not the Edna. Still, the performance showcased in the video is exceptional. To improve Edna's stats, Atieva says it has used testing data to fine tune its AC induction motors at higher speeds once it got low-speed performance locked in. After testing in the hot California sun, including the race you see above, Atieva drove Edna 90 miles home with range to spare. As for production plans, Atieva will put this powertrain into a sedan slated for sale in 2018. In the meantime, the company will keep testing and tuning its working prototype, and has even invited the public to put their cars up against Edna in future sessions. Related Video: Related Gallery 2015 BMW i8 in Petoskey, MI News Source: Atieva, YouTube: Atieva via Electrek Green Motorsports BMW Dodge Automakers Electric Future Vehicles Videos drag race atieva