1997 Dodge 2500 Extended Cab on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

1968 Dodge D200 'Lowliner' adds low-down diesel torque to a lowrider

When Mopar does a custom classic car, it's always spectacular, whether it's a Dodge muscle car like the 1,000-horsepower Super Charger or the monster Jeep Five-Quarter off-road pickup. For SEMA this year, Mopar skipped another Dodge sports coupe in favor of a 1968 Dodge D200 pickup truck done up as a lowrider, but with a twist. Or more accurately, with lots of twist. Under the gorgeous candy red metallic body is a 5.9-liter 24-valve Cummins turbodiesel straight-six. It makes an estimated 325 horsepower and 610 pound-feet of torque, and it's paired with a six-speed manual transmission. Representatives from Chrysler estimated the weight of the engine and transmission alone at 1,100 pounds. The diesel engine's power goes to the rear wheels, which are 22 inches in diameter and 11 inches wide with fat 325-mm tires. The front wheels are a tad narrower at 9.5 inches. 1968 Dodge D200 View 7 Photos As cool as the powertrain is, the exterior and the interior of the truck can't be ignored. This generation of Dodge pickup is already intriguing with its distinct character line with a little kink at the end and ribbed and louvered hood. These unique styling cues are accented now that Dodge removed various other details from the body such as the door handles, metallic trim and such. The bumpers were also reshaped to better fit the contours of the body, and the front wheels were pushed forward to reduce the long overhang of the stock truck. The bumpers, grille, and "smoothie" style alloy wheels were also painted in a solid cream color rather than chrome, which both accents the deep red body and gives the truck a more workmanlike feel, as low-trim cars typically had painted trim instead of chrome or stainless steel. The red paint also features subtle Cummins logos on the fenders and Dodge block lettering on the tailgate. The interior continues the simple and classy theme. The original bench seat remains, but with saddle brown leather upholstery. Leather trim has been added throughout, and exposed metal parts have been painted in the same color as the exterior. Simple gray cloth floor mats cover the bottom of the cab, and the instrument panel uses new Mopar gauges in a machine-turned metal housing. The original steering wheel remains, but a custom shifter with red Cummins shift knob sticks through the floor.

Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.