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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

2019 Dodge Challenger SRT Hellcat Redeye Widebody First Drive Review | Son of a beast

PORTLAND, Maine — They told us the Hellcat Redeye Widebody is a "Hellcat that's been possessed by a Demon." But what I'm telling myself is, Save it for the track. I hadn't even put the pedal all the way to the floor, and the world around me had warped in my peripheral vision. I peeled my skull from the headrest and contemplated the supercharger under the double-snorkel hood in front of me force-feeding air to the's 6.2-liter Hemi V8, producing a hair under 800 horsepower. With my stomach returning to its usual place, I tried to summon the patience not to roast the tires again. Relax, enjoy the drive, explore the car, and save the rest for the track. I tried to restrain myself from adding to the many strips of rubber already smeared across the hilly, meandering roads between Portland, Maine and Club Motorsports across the state line in New Hampshire. But then there's always another stop sign, and something possesses me to misbehave again as I pull away. The 2019 Dodge Challenger SRT Hellcat Redeye includes a number of borrowed features that helped the Dodge Challenger SRT Demon slap me in the back of the helmet back at Lucas Oil Raceway. It has the same displacement Hemi with a 2.7-liter supercharger providing 14.5 PSI of boost. That pressure is thanks in part to the "Power Chiller," which diverts the A/C refrigerant to cool the air intake. It offers the torque reserve system for explosive launches, as well as the strengthened driveshaft to handle it all. It won't do a wheelie, but it'll scream in your face as it hurls you straight to jail. Compared to the standard Hellcat, it gets a higher top speed of 203 miles per hour, and quarter mile times reduced by a precious tenth of a second (11.1 seconds at 131 mph for the standard Redeye, and 10.8 seconds at 131 mph for the Redeye Widebody). That said, Dodge has ensured that Demon reigns supreme in the Challenger hierarchy. For one thing, the Demon has 840 horsepower and 770 pound-feet of torque, compared to the Redeye's 797 horsepower and 707 pound-feet. The Demon's suspension is specifically tuned for the weight transfer characteristics of drag racing, and can lift its front wheels off the ground if you nail the launch with the narrow tires on it. Also, while the Redeye does have line lock to let the rear wheels spin while braking the front calipers, it doesn't get the Demon's transbrake to keep the car locked into position as throttle is applied for launch.