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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Aficionauto drives Vin Diesel's fast and furious 1970 Dodge Charger

The Aficionauto host Christopher Rutkowski has a real passion for original and replica cars from movies and television, whether they are from James Bond, Jurassic Park, or incredibly obscure Japanese shows. However, he might have outdone himself this time because he hopped into one of the biggest automotive stars of contemporary cinema. This 1970 Dodge Charger appeared in Fast & Furious and came back in Fast Five, where Paul Walker actually drove it. The menacing, black muscle car will make its return to the franchise in the seventh film, too.
The Fast and Furious Charger is a real beast no matter how you look at it. The interior is nothing more than two seats and a roll cage, and as the video shows, this thing vibrates constantly like a coiled mass of muscle ready to strike. The camera can barely stay in place most of the time. Also, Dom's Dodge is more than happy to do a smoky burnout and leave the driver partially deaf afterward from its wonderful, ear-splitting engine roar.
The Aficionauto also interviews the man who controls the keys to this beast. Bob Hartwig was once an F-15 pilot, but he also loved Hollywood vehicles. Now, he's a partner at Picture Car Warehouse, a company with about 850 cars that supplies vehicles to film studios. This Charger definitely seems to be Hartwig's favorite in the collection, as it should be.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.