07 Dodge Ram 2500 Slt Lone Star Edition Quad Cab Long Bed 6.7l Diesel 4wd on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

The future's electric — but the present is peak gasoline. Burn some rubber! Do donuts!

I vividly remember the year 1993 as a teenager looking forward to getting my driver’s license, longingly staring into Pontiac dealerships at every opportunity for a chance to see the brand-new fourth-generation Firebird and Trans Am. Back then, 275 horsepower, courtesy of GMÂ’s LT1 5.7-liter V8 engine, was breathtaking. A few years later, when Ram Air induction systems freed up enough fresh air to boost power over 300 ponies, I figured we were right back where my fatherÂ’s generation left off when the seminal muscle car era ended around the year 1974. It couldn't get any better than that. I was wrong. Horsepower continued climbing, prices remained within reach of the average new-car buyer looking for cheap performance, and a whole new level of muscular magnitude continued widening eyes of automotive enthusiasts all across the United States. It was all ushered in by cheap gasoline prices. And as much as petrolheads bemoan the coming wave of electric vehicles, perhaps instead now would be a good time for critics to sit back and enjoy the current and likely final wave of internal combustion. Today, itÂ’s easier than ever to park an overpowered rear-wheel-drive super coupe or sedan in your driveway. Your nearest Chevy dealership will happily sell you a Camaro with as much as 650 horsepower. Not enough? Take a gander at the Ford showroom and youÂ’ll find a herd of Mustangs up to 760 ponies. Or if nothing but the most powerful will do, waltz on over to the truly combustion-obsessed sales team of a Dodge dealer and relish in the glory of a 797-hp Charger or 807-hp Challenger. Want some more luxury to go with your overgrown stable of horses? Try Cadillac, where you'll find a 668-horsepower CT5-V Blackwing. You could instead choose to wrap that huffin' and chuggin' V8 in an SUV. Or go really off the rails and buy a Ram TRX or Jeep Wrangler Rubicon 392 and hit the dunes after a quick stop at the drag strip. Go pump some gas. Burn a little rubber. Do donuts! There is nothing but your pocketbook keeping you from buying the V8-powered car of your dreams. Yes, just about every major automaker in the world has halted development of future internal combustion engines in favor of gaining expertise in batteries and electric motors. No, that doesnÂ’t mean that gasoline is going extinct. There are going to be gas stations dotting American cities and highways for the rest of our lifetimes.

Junkyard Gem: 2001 Dodge Stratus R/T Coupe

The Chrysler "Cloud Cars" of the 1990s were the Chrysler Cirrus, Plymouth Breeze, and Dodge Stratus; by the turn of our current century, only the Stratus name remained standing. For 2001, the Stratus sedan remained on a Chrysler platform, while the unrelated-other-than-name Stratus coupe became a sibling to the Mitsubishi Eclipse. The Stratus R/T was the hot-rod version; here's a 2001 Stratus R/T coupe languishing in a California self-service wrecking yard. This car has the 5-speed manual transmission, which was becoming a rarity even for performance-minded American car shoppers by the early 21st century. The engine is a DOHC version of the Mitsubishi 6G72, a V6 engine that went into dozens of different vehicles from the mid-1980s through just a few years ago. The Mitsubishi Debonair AMG ran the 6G72, as did the early Hyundai Sonata as well as the Proton Perdana. This one was rated at 200 horsepower, which was enough to be real fun with a manual transmission. This car endured some exciting driving from its last owner, looks like. The Stratus Coupe was built through the 2005 model year, after which its Dodge Avenger successor continued in sedan-only form. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We red your mind."