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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Next Dodge Challenger to be electrified, says FCA boss

Dodge is the last of Detroit's Big Three to truly keep the muscle car purpose and heritage alive with the Challenger and Charger. As the Mustang and Camaro have transitioned to sports car-like experiences, the high-horsepower Dodges have stuck to their guns as straight-line behemoths with little intention of competing with the others in corner carving. People still dig the old-school-cool of cars like the Challenger, as sales actually went up while Mustang and Camaro sales took a hit in 2018. That said, new FCA boss Mike Manley said things will be changing in an electric way for the next generation, in a report by The Detroit News. "The reality is those platforms and that technology we used does need to move on. They can't exist as you get into the middle-2020s. New technology is going to drive a load of weight out, so we can think of the powertrains in a different way. And we can use electrification to really supplement those vehicles." News of electrified muscle cars is nothing new at this point. Ford says it's going to reveal a Mustang Hybrid in 2020. And with Al Oppenheiser (former chief engineer for the Camaro) moving to GM's electric division, you better believe Chevrolet is working on an electrified version of the Camaro. This, however, is the first solid evidence we have that FCA and Dodge are making such a move. What Manley said next is something we all know to be true, but a bit heartbreaking nonetheless. "I think that electrification will certainly be part of the formula that says what is American muscle in the future. What it isn't going to be is a V8, supercharged, 700-horsepower engine," Manley says. Even if it's a bit silly, we all love the Hellcat for its 707 horsepower V8. Clearly, plenty of other people do, too, because Dodge keeps cranking out more insane versions of the car with the Redeye and Demon. As for how much electrification Dodge's muscle car will receive, Manley wouldn't go into detail. Though he does say that electrification "can't be the dominant part." This should provide some solace to all those worried the gasoline engine could disappear from the American muscle car. Just as Dodge is reluctant to stray from the original intent of the muscle car, it's not hard to imagine the Challenger/Charger being the last to go full-electric. Gas engines supplemented by 48-volt systems or plug-in hybrids will most likely be the end result when we first see electrified Challengers.

Chop the top of your new Dodge Viper for $35,000

We have good news, and we have bad news. First, the good: It's now possible to get a brand-new Dodge Viper roadster, which is nice, considering we're in the dead of summer and many of us like wind-in-the-hair motoring. Now, the bad: This is not a factory option from the automaker, instead coming courtesy of an aftermarket company called Prefix Performance, and that means it's going to cost you some serious coin.
Called Medusa, this drop-top Viper was created without the knowledge or consent of Dodge, but that's probably fine because Prefix works with the automaker already for the final preparation of the American supercar, including paint. According to the company, the current, fifth-gen Viper was built with a convertible version in mind, so no chassis strengthening is required. From the looks of the somewhat grainy photos available, the conversion appears of very high quality.
Want one? Well, that means you're going to need to procure a Viper - Prefix has 10 units ready for transformation as it stands - and that's going to cost at the very least $102,485. Then, you'll need to write a check for an additional $35,000 for Prefix to surgically remove the car's roof. Thing is, for that kind of cash, a prospective owner could buy, among other very nice options, a Viper hardtop and a loaded Miata, or a Corvette Stingray convertible and several pockets full of change. Or, perhaps a new Viper hardtop and a used, first-gen Viper convertible?