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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

Dodge Challenger Shakedown: '71 body, new guts

While Jeep has created a number of vintage-bodied custom vehicles with modern components, this year's SEMA show plays host to Dodge's take on the idea. The Shakedown concept began life as a 1971 Challenger and ditched almost everything in it, including the engine and chassis. What's left is a modern car with a retro look. The chassis was a particularly complicated part of the job, since the Challenger was originally a unibody car. However, Dodge chose to separate the Challenger's iconic body from its structural parts, and moved it onto a custom, one-off chassis from which the body can be removed as needed. The chassis also carries lowered suspension, Challenger Hellcat brakes, and a 6.4-liter 392 Hemi V8 connected to a six-speed manual transmission from the Viper. Dodge also installed the engine using the new Hemi engine swap kit from Mopar. With the shaker cold-air intake and custom exhaust, the Shakedown's powerplant makes 485 horsepower. View 13 Photos The body itself received plenty of tweaking as well. Dodge shaved off the drip rails, door handles, and turn signals for a cleaner look, and also fitted the grille, headlights, and taillights from a 2017 Challenger. The whole thing is finished in matte black paint with a "vibrating" stripe offset on the left side. The Shakedown also gets 20-inch Slingshot rear wheels and a pair of custom 19-inch versions for the front. On each fender is a bright red "392" decal that uses the same font as the labels on classic Mopars 360 cubic-inch V8s. Inside, the Shakedown gets the same radical upgrade as the chassis. Two Viper seats accompany a Viper steering wheel, and the rear seats are gone altogether. The Viper gearbox is shifted with a Challenger Hellcat gear knob, and carbon-fiber accents and leather adorn the wheel, door panels, instrument panel and center console. Related Video: Image Credit: FCA, Joel Stocksdale SEMA Show Dodge Coupe Concept Cars Performance

Dodge bringing revamped Challenger, Charger to Big Apple

The 2014 New York Auto Show will be a big one for Dodge, as the brand has announced that refreshed versions of the 2015 Challenger and 2015 Charger will debut at the show. This is a particularly big deal for the two-door Challenger which, visually, has remained unchanged since is burst back onto the scene in 2008 and helped reignite the muscle car wars.
As a sort of hint, this announcement was accompanied by the picture you see above - the Super Bee logo in the Challenger's new instrument cluster. According to Dodge, the New York debut of a new "powertrain combination" - possibly with the high-output Hellcat V8 - will leave enthusiasts "abuzz."
As for the Charger, Dodge is promising a full redesign that should be a significant departure from the blunt, angry looks of the current model. At this point, there's no indication that the Challenger's new powertrain could be fitted to the Charger, although considering how mechanically similar these two vehicles have been, it doesn't seem outside the realm of possibility.