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Junkyard Gem: 1963 Dodge Dart two-door sedan

The 1963-1966 Dodge Dart, sibling to the Plymouth Valiant, was sturdy, cheap, and easy to drive, and it sold very well. Here's a worn-but-solid example of the two-door '63 Dart sedan, spotted in a Denver-area self-service wrecking yard. The only transmission choices for the Dart this year were a three-speed manual and an automatic controlled by Chrysler's famous dash-mounted pushbutton shifter. These shifters worked surprisingly well, even when used for road racing. Starting in the 1964 model year, the Dart could be purchased with a 273-cubic-inch V8 engine, but in 1963 Dart buyers had but two engine choices: a slant-6 displacing 170 cubic inches and good for 101 horsepower and a slant-6 displacing 225 cubic inches and making 145 horsepower. This car has the big engine. This is one of the most reliable engines to come out of Detroit, period. The interior is pretty beat, but the metal isn't rusty. You'd think that someone would have rescued this car long before it came to this sorry end, but perhaps Dart restorers only want numbers-matching V8 cars these days. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "The new kind of compact in the large economy size."

Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: