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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2019 Dodge Challenger Hellcat with twin-scoop hood spied with no camouflage

Dodge recently teased an updated 2019 Challenger SRT Hellcat sports coupe complete with an all-new hood with dual scoops. It didn't reveal anything else about the vehicle, saying more details were coming. And now we have more details, but not in the way Dodge probably wanted. We can now see the updated Hellcat with the new hood. To be perfectly honest, it's pretty much what we expected. The teaser photos indicated that the hood was the only major body change, and this car confirms it. The rest of the body is identical to a normal Hellcat. The bumpers, grille mesh, even the wheels are all standard Hellcat parts. Even the slotted rotors and Brembo calipers look the same. This car does suggest that the hood will be available on both the narrow-body Hellcat and the Hellcat Widebody, the latter of which was featured in the teaser images. There is actually one other minor difference on this 2019 Hellcat's exterior, and that's the grille badging. There's now a vintage-style badge with "Challenger" written in script off to one side. Currently only one grille and badge design is available on Hellcat, and it features just the SRT Hellcat logo. It appears the SRT badge is still present, but blocked off on this prototype. So it's possible this new badge comes with the new hood as a sort of retro package for Hellcat. We should have all the details on this and other 2019 Challengers when the car is officially revealed later this summer. Related Video: Featured Gallery 2019 Dodge Challenger SRT Hellcat Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe Performance dodge challenger srt hellcat

Privateer Viper team sets a 7:03.45 time at the Nurburgring (UPDATE)

Update: The Viper record crew have uploaded video of the official lap. According to the group's Facebook page, they believe a sub-7 minute time is possible. They will try to return to the 'Ring in August when there are some open slots at the track, and they will be raising money to pay for a return trip. The group of Viper fans we told you about last week now have their first Nurburgring record attempt out of the way according to Road & Track. The automotive publication reports the team set a time of 7:03.45 with a 2017 Viper ACR. That's a bit over 8 seconds faster around the 'Ring than the previous-generation ACR. Unfortunately, the time puts it behind the Porsche 918 Spyder's 6:57 time and the Lamborghini Huracan Performante's 6:52 time. We've reached out to the privateer team for additional info on the attempt, and whether they will be able to make more attempts on this trip. We will update this as soon as we hear back. The team making these attempts got its start with a GoFundMe campaign to pay for a trip the Nurburgring to set times. The reason for this trip was the fact that Dodge never took this generation of Viper ACR to the famed German racetrack, despite going around setting fast laps at North American circuits. With funding from donors, sponsorship from Kumho Tires and Prefix, and provision of two Viper ACRs from Viper Exchange and BJ Motors, the team was able to make the journey.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Road & Track, Viper Ring Record Run / FacebookImage Credit: FoxProFilms / YouTube Dodge Coupe Performance dodge viper acr