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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2018 Dodge Durango SRT First Drive | Speed, and space for six

We're gathered along with other members of the media at the Indianapolis Motor Speedway to drive a trio of new vehicles from Dodge's performance arm. Alongside a pair of SRT Challengers – the Demon and the Hellcat Widebody – the 2018 Dodge Durango SRT towers over the coupes, and is surprisingly menacing to behold. Its proportions may be relatively simple, but its hood scoop, air vents, and aero features let us know that this car is built for performance. A set of sporty wheels and bright Brembo brakes reiterate its purpose. A badge on the fender bearing the number "392," denoting the V8's displacement in cubic inches, gets us thinking about classic muscle. Even with the Demon sitting feet away, just looking at the Durango has us excited to drive it. Our first stint in the Durango SRT takes place on the infield road course at Indy. We had just gotten out of the Challenger SRT Hellcat Widebody, driving the same circuit, and we expected the Durango to seem tame by comparison. We were mistaken, mostly. The Durango SRT's seating position feels very upright, particularly due to a helmet that kept us from settling into the headrest. Still, we make ourselves comfortable, able to adjust the steering wheel right where we want it. Everything is in Track Mode – transmission, AWD, suspension, and steering – except for stability control, which is still set to Street. Taking off from behind Indy's famous bricks, throttle tip-in is quick, and the Durango SRT springs to life. The Durango feels fast under wide-open throttle in a straight line, which is impressive consider we had just gotten out of a louder, faster coupe. Dodge claims a 0-60 time of just 4.4 seconds, and it's that kind of acceleration that makes us agree with Dodge's boastful claim that the Durango SRT is a "three-row Charger." Then we take the first corner. The steering feels progressive, if not super tight, but the size and weight of the Durango quickly make themselves known. Body roll reminds us that this is, in fact, a tall utility vehicle, and definitely not a Charger. We lean to the side as the tires dig in, pulling the Durango around its axis and toward the apex of the corner despite the lateral momentum they are fighting. We're hesitant, but the instructor in the passenger seat coaches us to keep on the throttle despite what our inner ear is telling us. The Durango manages to stay stuck to our line as we push harder through the corners than we had thought possible.

Fiat/PSA's dominance in small vans hangs up EU's merger approval

BRUSSELS — EU antitrust regulators are concerned about Fiat Chrysler and Peugeot / PSA's combined high market share in small vans and may require concessions to clear their $50 billion merger, people familiar with the matter said. The companies, which are seeking to create the world's fourth biggest carmaker, were told of the European Commission's concerns last week. If Fiat and PSA fail to dispel the European Commission's doubts in the next two days and subsequently decline to offer concessions by Wednesday, the deadline for doing so, the deal would face a four-month-long investigation. The EU competition enforcer, which has set a June 17 deadline for its preliminary review, declined to comment. Fiat was not immediately available for comment while PSA had no immediate comment. Hiving off overlapping businesses, usually a regulatory demand to ensure more competition, could prove tricky for the carmakers because of the technicalities. Fiat and PSA are looking to merge to help offset slowing demand and shoulder the cost of making cleaner vehicles to meet tougher emissions regulations. The deal puts under one roof the Italian carmaker's brands such as Fiat, Jeep, Dodge, Ram, Maserati and the French company's Peugeot, Opel and DS. Related Video: Government/Legal Chrysler Dodge Fiat Jeep Maserati RAM Citroen Opel Peugeot